Pakka Coffee Shop برانڈ ہویت by Sersen Shenzhen Brand Consulting is a highly esteemed winner of the very prestigious 2023 A' Design Award برنجی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.

برنجگرافک· 2023

Pakka Coffee Shop برانڈ ہویت

by Sersen Shenzhen Brand Consulting

Client: Pakka Coffee Shop

A' Design Award برنجی انعام Winner in گرافک Category

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Verified Award Winner

Verify Award Status for #142456

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Colors

The Design

About Pakka Coffee Shop برانڈ ہویت

پکّا کافی شاپ یک برانڈ ہویت ہے کہ چین ءِ شانتو شہر ءِ ئیک کافی شاپ ءِ واستہ جوڑ بوتگ۔ ایں ڈیزائن دستی رچیت ءِ حروف ءِ نبشتگ ءَ آبی و نارنجی رنگانی ہمے وقتا مختلف پہ ہمرا ملغم کنت۔ ساده و غیررسمی نبشتگ ءِ سبک گرافیتی و خیابانی ہنر ءَ ثری بوتگ، بلے رنگانی ترکیب یک امریکی رترو سبک ءِ نمود دنت۔ سادہ بصری سیستم برانڈ ءِ شکل ءَ مختلف رسانہ ئانی سرا یکجہت و آسان-پہچان اِنت داریت۔ ہویت ءِ مقصد ایں اِنت کہ کافی ءِ فرہنگ ءَ روچانہ ژیستء ہمرا پیوند دیت و آن جوانانا کہ خیابانی فیشن ءِ علاقہ مند اَنت، جذب کنت۔

The Recognition

About the A' Design Award برنجی انعام

Pakka Coffee Shop برانڈ ہویت A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Pakka Coffee Shop برانڈ ہویت چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Pakka Coffee Shop برانڈ ہویت ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
Tags: LOGO, Brand Image, Coffee culture, Street culture, American style
Design Challenge: This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
Research: According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
Inspiration: The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
Project Duration: Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
Operation Flow: - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.

Read the Press Release