Mohanii برانڈی پجّار by Wei Sun is a highly esteemed winner of the very prestigious 2023 A' Design Award نقرئی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.

نقرہگرافک· 2023

Mohanii برانڈی پجّار

by Wei Sun

Client: DOTONE Brand Design

A' Design Award نقرئی انعام Winner in گرافک Category

42,222
Verified Award Winner
Verify Award Status for #142914

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mohanii برانڈی پجّار

موہانی یک برانڈی پجّار اِنت که یک فیشن لیبل ءِ واسطہ جوڑ کنگ بوتگ که ءِ ریشہ مشرقی ثقافت ءَ اِنت۔ لوگو لاتینی حرف آنی سرا بنیاد اِنت که برانڈ ءَ یک سادہ ءُ بین الاقوامی رنگ ءَ دنت۔ حرف M بنیادی نشان اِنت ءُ سیاہی ءِ نشاندہی کنت که ءِ نشان ءَ چینی خطاطی ءَ گوں ہور کنت۔ سیریف شکل ءُ کنارگی خط یکجا کنگ بوتگ اَنت ءُ نوکیں شکل ءَ دوبارہ معنی دیگ بوتگ۔ حرف M ءُ H ءَ زیادہ اہمیت دیگ بوتگ، جہد که دگہ حرف کم کنگ بوتگ اَنت، پہ ای وجہ ءَ دیدگی تہ جوڑ بنت۔ ای نشان ءَ دوبارہ کنگ، پرشگ ءُ دوبارہ ہور کنگ کنگ بیت، ءُ ای ءَ ہر واسطہ ءِ سرا استعمال کنگ بیت۔

The Recognition

About the A' Design Award نقرئی انعام

Mohanii برانڈی پجّار A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Mohanii برانڈی پجّار چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Mohanii برانڈی پجّار یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
Dimensions & Packaging: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
Tags: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
Production Technology: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
Design Challenge: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
Research: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
Inspiration: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
Project Duration: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
Operation Flow: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
Patents: All copyrights DOTONE Brand Design,2020
Image Credits: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020