Hainan Beer بیر ءِ پیکنگ by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award نقرئی انعام in پیکیجنگ ڈیزائن Competition Category.
نقرہپیکیجنگ· 2023
Hainan Beer بیر ءِ پیکنگ
by China Resources Snow Breweries Ltd.
Client: China Resources Snow Breweries
A' Design Award نقرئی انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #144565The Design
About Hainan Beer بیر ءِ پیکنگ
هاینان بیر یک بیر ءِ پیکنگ ڈیزائن ءِ گوں انت که هاینان ءِ منظر ءُ کلچر ءَ چه الهام گپتگ۔ شیشگ ءِ بوتل ءِ سرا اُچگ ءِ نقش ءُ نگار هست انت که چه زر ءِ چیلانی، بادبانی کشتیانی، لائٹ ہاؤسانی، ناریل ءِ درچکانی ءُ زری مرگانی چه گپتگ بوتگ انت، ءُ آئی ءِ باریک شکل یک دستی گرگ ءِ کمک ءَ کنت۔ ایلومینیم ءِ کین تھرموکرومک سیاہی ءِ گوں چاپ بوتگ، په هما درگت که سردیں جاگه ءَ گرمی کم بیت گڑا یک پوسٹ مارک ءِ نقش آهستگ آهستگ ظاهر بیت۔ ڈن ءِ ڈبگ کرافٹ کاگد ءَ چه جوڑ بوتگ ءُ یک سوٹ کیس ءِ شکل ءَ انت۔ اے پیکنگ بیر ءَ گوں مقامی منظرانی ءُ یک آرامی مقامی زندگی ءِ ڈول ءَ گوں کنکشن دنت۔
The Recognition
About the A' Design Award نقرئی انعام
Hainan Beer بیر ءِ پیکنگ A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Hainan Beer بیر ءِ پیکنگ چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Hainan Beer بیر ءِ پیکنگ یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
- Dimensions & Packaging
- 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm - Tags
- beer, localization of design, Hainan, cultural elements, Hainan style
- Production Technology
- glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
- Design Challenge
- To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
- Research
- This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
- Inspiration
- Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
- Project Duration
- The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
- Operation Flow
- The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
- Team Members
- Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao
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