Qinshihuang Cpa بیئر بندگ by China Resources Snow Breweries Ltd.

Qinshihuang Cpa بیئر بندگ by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.

برنجپیکیجنگ· 2023

Qinshihuang Cpa بیئر بندگ

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award برنجی انعام Winner in پیکیجنگ Category

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Verified Award Winner

Verify Award Status for #144566

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinshihuang Cpa بیئر بندگ

کوئنشیهوانگ سی پی اے یک دستکاریگ (کرافٹ) بیئر ءِ واستہ بندگ ءِ ڈیزائن اِنت کہ چائنا پیل ایل ءِ کیٹگری ءِ منگ اِنت۔ بوتل ءِ شکل و بوتل ءِ گردن چین ءِ کن (چن) خاندان ءِ مشہور نشانانی کارمرزی کنت، و شکل چن و هان ءِ دورگ ءِ ابر ءِ نقشانی گتی جید پیمانگ (گابلٹ) ءِ یاد ءَ دیت۔ بوتل ءِ گردن ءِ گرد یک پرچم اے پروڈکٹ ءَ چائنا پیل ایل ءِ سبک ءِ پیشرو گنڈار ءَ نشان کنت۔ گندگی ءِ مرکزی سیل رسم الخط ءِ حرف، چن خاندان ءِ متحد فونٹ، اے ڈیزائن ءَ یک روایتی و کلاسیکی چہرگ دنت۔ اے ڈیزائن ۳۱۵ ملی لیٹر ءِ شیشگی بوتل و ۵۵۰ ملی لیٹر ءِ المونیم قوطی ءِ شکل ءَ جوڑ بوتہ اِنت۔

The Recognition

About the A' Design Award برنجی انعام

Qinshihuang Cpa بیئر بندگ A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Qinshihuang Cpa بیئر بندگ چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Qinshihuang Cpa بیئر بندگ ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Dimensions & Packaging: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Tags: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Production Technology: aluminium can, glass bottle
Design Challenge: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Research: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspiration: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Project Duration: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Operation Flow: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao