Super Ego ڈیجیٹل آرٹ by Kutuko Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award نقرئی انعام in کمپیوٹر گرافکس، 3D ماڈلنگ، ٹیکسچرنگ ءِ رینڈرنگ ڈیزائن Competition Category.
نقرہکمپیوٹر گرافکس· 2023
Super Ego ڈیجیٹل آرٹ
Client: Kutuko Studio SL
A' Design Award نقرئی انعام Winner in کمپیوٹر گرافکس Category
- 63,031
- Verified Award Winner
- Verify Award Status for #144876
The Design
About Super Ego ڈیجیٹل آرٹ
سپر ایگو یک ہنری پروجیکٹ اِنت کہ مصرفی ثقافت و سوشل میڈیا ئے مردماں بلا اثرات ئے طنز کنت۔ ای پروجیکٹ ئے مقصد انسٹاگرام وڑا سوشل میڈیا پلیٹ فارماں ئے سرا لائیکاں و فالوورزے راہ ئا مردماں ئے ایگو ئے مصنوعی پرورش ئی تنقید کنگ اِنت۔ اے واہت کہ جامعہ ئے نوکیں سپرہیروانی یک استعاراتی نمائندگی جوڑ کنت، کدامانی زندگ زیاتریں لائیکاں و فالوورز ہاصل کنگ ئے دورا گردنت۔ پروجیکٹ انسٹاگرام ئے سرا توجہ دیت، جاگہ آنلائن پوسٹ بوتگیں ہر تصویر یک نمائشگاہ ئے شکلا پیش بیت تاکہ استعمال کنوکاں ئی توجہ جلب کنت۔
The Recognition
About the A' Design Award نقرئی انعام
Super Ego ڈیجیٹل آرٹ A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Super Ego ڈیجیٹل آرٹ چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Super Ego ڈیجیٹل آرٹ یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
- Dimensions & Packaging
- 4960X7015 Pixeles, Tiff RGB
- Tags
- 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
- Production Technology
- For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
- Design Challenge
- The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
- Research
- Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
- Inspiration
- The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
- Project Duration
- The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
- Operation Flow
- Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
- Patents
- Kutuko Studio SL
- Team Members
- COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain - Image Credits
- Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
