Jxb Probiotics پرابائیوٹکس بند بندی

Press Kit

Unique Properties

In China, the market of probiotics is going through a period of chaotic but rapid development and packages are out of order and off standard, which also reflects a low recognition of consumers. Inspired by a little spaceman looking upon the starry sky carries out the responsibility to guard people's body. The reused pulp material is used to make the outer pack and the smallest single units can be reused. Through the guardian shape, a caring personality of the brand is shaped and a sense of scientific expertise is fully conveyed.

Dimensions & Packaging

Box: diameter 137mm x height130mm
Inner box: diameter 24mm x height 45mm

Tags

probiotics, health, space, spaceman, packaging, Tiger Pan

Production Technology

Made of 100% recyclable cardboard.Printed with FSC certified VOC free and solvent free UV inks, the process is safer for the environment and has virtually zero carbon emissions.

Design Challenge

The small figure of spaceman is well accepted by consumers and it is reused into playful things, such as car decoration or mini vase in a row.

Research

The spaceman like shape of the smallest unit of the probiotics is uniquely distinguishing the product with all other competitive ones. And it reminds people to really pay attention to intestine and stomach health.

Inspiration

The inspiration is from the guardian image of spaceman. Probiotics are like our personal bodyguard, only inside the body.

Project Duration

2021 September to 2022 August, designed in Shenzhen.

Operation Flow

While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JXB needs to be presented to consumers in a contemporary aesthetic.

Image Credits

Tiger Pan