Custom Hoodies لوگو by Marko Maciev is a highly esteemed winner of the very prestigious 2023 A' Design Award برنجی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.
برنجگرافک· 2023
Custom Hoodies لوگو
by Marko Maciev
Client: UMA Network Ltd
A' Design Award برنجی انعام Winner in گرافک Category
Verified Award Winner
Verify Award Status for #145151The Design
About Custom Hoodies لوگو
کسٹم ہوڈیز یک ڈیسک ٹاپ ٹو گارمنٹ ویب پورٹل انت کہ کجا تصویران ہوڈیزا سرا لگا بنت و چاپ بنت۔ ای لوگو ہوڈی ئے سرا بستگ تارے یک انداز بندی انت کہ استنسل-گرافیٹی دوستانہ لٹل ریڈ رائیڈنگ ہوڈ سپرہیرو نشانے شکلا کرتگ بیتگ، اگاں آ امروچ یک سپرہیرو بوتئے، بال کنت و یک گندیں، بدیں گرگے جستگ کنت۔ ای سرکشانہ ماحول و سٹریٹ فیشن برانڈ ئی یک پرجوش توانائی ئے نشر کنگ ئی کوشش کنت، کہ یک ذیلی برانڈ ئے روچا کار کنت کمے ئے سرا ویب پورٹل ئے استعمال کنۆکان وتیں داستانان جوڑ کنگ بہ بنت۔
The Recognition
About the A' Design Award برنجی انعام
Custom Hoodies لوگو A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Custom Hoodies لوگو چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Custom Hoodies لوگو ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo is a stylization of a tied string on a hoodie done as a stencil-graffiti friendly Little Red Riding Hood superhero symbol, if she was one today, flying around looking for a big, bad wolf. It is attempting to emit a rebellious vibe and an upbeat energy of the street fashion brand, acting as a sub-brand on top of which the users of the web-portal can build their own story.
- Tags
- Logos, Symbols, Corporate Identity, Logotypes
- Design Challenge
- In this project, the first challenge was to give a compelling and relatable story to the symbol. Since research went in two ways, the second challenge was to make those two directions meet organically without losing any bit of the value of either one.
- Research
- The research presented insights into the cultural significance that a hoodie is a symbol of. Not just on a functional level worn for a physical activity or as a leisurely garment of convenience, but as a certain lifestyle representative. Custom Hoodies is exactly that, plugging in into these values, promoting freedom of expression, personal stories and bold values.
- Inspiration
- Custom Hoodies is a Desktop-2-Garment web portal where images are applied to hoodies and printed. Hoodie have a history and various cultural meanings. In a modern sense, it is related to street culture, and in traditional to tales. This is why logo is grounded in films that popularized hoodies like Rocky, but at the same time in stories like Little Red Riding Hood. It is a semiotic hybrid fueled by these diversities converged into a a modern package, triggering people to create their own stories
- Project Duration
- 2 weeks, Hong Kong SAR
- Operation Flow
- The simple-heavy logo design strives to be immediately impactful for the targeted users and to directly associate the visual identity with the service provided. It encourages people to unleash their inner street-artist and put their stories out to the world with Custom Hoodies.
- Patents
- UMA Network Limited
- Image Credits
- UMA Network Limited
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