Movie Boxed اشتهاری مہم by Shaoyang Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award برنجی انعام in ایڈورٹائزنگ، مارکیٹنگ ءِ کمیونیکیشن ڈیزائن Competition Category.
برنجایڈورٹائزنگ· 2023
Movie Boxed اشتهاری مہم
Client: AyDaDa
A' Design Award برنجی انعام Winner in ایڈورٹائزنگ Category
Verified Award Winner
Verify Award Status for #146280The Design
About Movie Boxed اشتهاری مہم
بُک باکسڈ اے اشتہاری مہم اِنت کہ فلم باکسڈ ءِ پریمیئر ءِ واستہ جوڑ بوتگ۔ ایں مہم ہر اک اپلیکیشن ءِ مئین باکس ءِ استعارہ ءَ آرتگ اِنت۔ عنوان ءِ سیکوئنس، آخری کریڈٹ، اِک پوسٹر، اِک ٹکٹ، اِک پریس پاس، اِک رِسٹ بینڈ ءُ اِک بس اسٹاپ موشن پوسٹر ہمے اِک سوچ ءِ پیروی کنیت۔ ٹائپوگرافی سخت باکس شکلانی مئین ترتیب دات بوتگ، کہ ویاکرنی نشانی ہم شاملینت۔ اِک بند ءُ گراں تاریخی رسم الخط فلم ءِ پُرانی رنگانی ہمرا میل کنت۔ رِسٹ بینڈ کہ ہتھکڑی ءِ یاد ءَ دیت، سکرینِنگ روم ءِ دروازہ سرا تماشبینانی ءَ دیت بوتگ۔
The Recognition
About the A' Design Award برنجی انعام
Movie Boxed اشتهاری مہم A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Movie Boxed اشتهاری مہم چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Movie Boxed اشتهاری مہم ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In this campaign, we aim to bring an immersive experience to the audience at the premiere of the movie Boxed, written and directed by Alam Virk. As we follow the main character, Andy Whiteman, we are forced to confront the reality that we too are often fed with modern culture and trapped in a vacuum of superficial living. Through various mediums, including posters and wristbands with curated copywriting, we seek to reinforce the movie's theme and deepen the audience's understanding of the void state of being portrayed on the screen.
- Dimensions & Packaging
- 27 x 40 inch Poster, 14 seconds of Title Sequence, 8 seconds of Ending Credits, 6 seconds of Bus Stop Motion Poster, 1 Wristband, 1 Ticket,
- Tags
- Branding, Campaign, Graphic Design
- Production Technology
- VFX for Title Sequence and End Credits, Poster, Ticket, Press Pass, Wristband, and Motion Graphics for the Trailer and Bus Stop Advertisement
- Design Challenge
- We are faced with the challenge of how to intrigue the audience without telling the full story of the movie.
- Research
- For the typeface choice, since the movie color plate is quite vintage and the plot is suffocating, I chose a condensed, thick and historical typeface that fits the movie's story.
This campaign also tries to carry the box metaphor throughout. As for the ending credits, most typography layouts are rigid box shapes, including punctuation marks, to emphasize the box concept. Wristbands look similar to handcuffs. And from an architectural standpoint, the screening room is a box made of concrete. To leave more impression on the audience, we also distribute wristbands that say" boxed, aren't we" as they enter the screening room. - Inspiration
- All applications are reinforcement of the idea of being boxed. For the opening title, the main character rips off the film title. For the ending credits, to emphasize the box concept, most typography layouts are rigid box shapes, including punctuation marks. At the premiere night, the stuff pass is tagged with the slogan we are boxed as the punchline for the event. Waistbands that say boxed, aren't we are distributed as the audience enters the screening room.
- Project Duration
- This project started in August 2022 and finished in November 1, 2022 in New York, NY.
- Operation Flow
- Considering this movie is the second film from an award-winning indie director, the whole campaign needs to be tailor-made. The logic of this campaign is to serve the story. Each application speaks to the scene in the movie and emphasizes the box metaphor.
- Patents
- Copyrights belong to Alam Virk and Shaoyang Chen
- Image Credits
- Writer and Director / Alam Virk
Executive Producer / Guljar Singh
Produceder / JR Cardona
First Associate Director / Sarab Sahni
Second Associate Director / Vittoria Giacomini
Script Supervisor / Vittoria Giacomini
Production Designer / Ant Ma
Production Design Assistants / Erica Zhang & Shuquing Zhang & Laila Matuk
Director of Photography / Yuanhao Zhang
First Assistant Camera / Ananyaa Dave
Gaffer / Aman Tulsian
Key Grip / Kgositielle Maleka
Best Person / Justin Cambrelen
Production Sound / Trevor Misplay & Daniel DeGeorges
Coloris / Yuanhao Zhang & Sarab Sahni
Editor / Sarab Sahni & Alam Virk
Sound Synching / Reuben Rojak
Sound FX/ Design Sound Mixing & Music / Marlon Fraser
Make-up/Hair / Kelli Hauber
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