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Mugo بوتل ءِ سوڈا ءِ لیبل by Tanya Dunaeva

Mugo بوتل ءِ سوڈا ءِ لیبل by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.


برنجپیکیجنگ· 2023

Mugo بوتل ءِ سوڈا ءِ لیبل

by Tanya Dunaeva

Client: Tanya Dunaeva

A' Design Award برنجی انعام Winner in پیکیجنگ Category

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Verified Award Winner

Verify Award Status for #146302

Colors

The Design

About Mugo بوتل ءِ سوڈا ءِ لیبل

موگو سوڈا چار جۆڑ ءَ مشروبات انت کہ ماکٹیلز، لیمونیڈز، تُند سیرپاں و انرجیٹکس شامل انت۔ تمام ریسیپی خاصانہ دروست بوتگ انت۔ پروڈکٹ ءِ جوڑکنگ ءَ اصلی روش پیکیجنگ ڈیزائن ءَ ہمانند روش ءِ ضرورت انت۔ ای مسئلہ ءِ حل ٹایپوگرافیک انت۔ ای کلاسیک لیبل ءِ سنتی گران قیمت الکوحلی مشروبات ءِ ڈیزائن ءَ بنیاد بوتگ انت، لیکن پروڈکٹ ءِ اصالت و نوکیں بوھگ ءِ پیش کنگ ءَ ہاتر، کلاسیک ءَ اہم سرپدا سوچگ ءَ گوں۔ چند تہہ و متضاد ڈیزائن ءِ جوڑبندی ڈیزائن ءَ فردی و قابل توجہ کنت۔

The Recognition

About the A' Design Award برنجی انعام

Mugo بوتل ءِ سوڈا ءِ لیبل A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Mugo بوتل ءِ سوڈا ءِ لیبل چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Mugo بوتل ءِ سوڈا ءِ لیبل ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
Dimensions & Packaging
Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
Tags
Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
Production Technology
The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
Design Challenge
The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
Research
After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
Inspiration
The classic labels of alcoholic beverages inspired to create a fresh mixed design.
Project Duration
Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
Operation Flow
This is a standard bottle with twisted cap
Patents
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Team Members
Tanya Dunaeva
Image Credits
All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin

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