Eastern Seawall نشانی ءِ سسٹم by Yi Zhang

Eastern Seawall نشانی ءِ سسٹم by Yi Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award نقرئی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.

نقرہگرافک· 2023

Eastern Seawall نشانی ءِ سسٹم

by Yi Zhang

Client: Water Authority of Shenzhen Municipality

A' Design Award نقرئی انعام Winner in گرافک Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Eastern Seawall نشانی ءِ سسٹم

ایسٹرن سی وال یک نشانی ءِ سسٹمے کہ چین ءِ شینزین ءِ داپینگ جزیرہ نما ءِ زِرکنارءِ گشت گاہ ءِ واستہ ڈیزائن کنگ بوتگ۔ 32 کلومیٹر زِرکنار ءِ درازی ءَ شش جتا بہر یک یکجاہ دیمی زبان ءِ ذریعہ ءَ گوں یک دگرا بندگ بوتگ اَنت۔ نشانی ءِ تختہ، جاگہ ءِ نقشہ ءُ ماحولیات ءِ شناسائی راہاں ءُ دروازہ گاناں ءِ کِرّءَ ایر کنگ بوتگ اَنت۔ آ تیر کہ مد ءُ جزر ءِ رَوَگ ءِ شکل ءَ جوڑ بوتگ اَنت، روشن رہشونی دیَنت۔ اے تختہ زنگ نہ گِرَگ ءِ مِربائو سک دار ءِ چہ جوڑ کنگ بوتگ اَنت ءُ آہانی تہا فولاد ءِ چلیپائی سہارگ ءِ ڈھانچہ اِنت۔ ماڈیولر بناوت زِردیوار، زینہ، ڈھلوان ءُ سنگرانی سرا لچک دار ءِ گوں بندگ ءِ اجازت دَنت ءُ سورین ءُ نمناکین آب ءُ ہوا ءِ تہا گوات ءِ بار ءَ کم کنت۔

The Recognition

About the A' Design Award نقرئی انعام

Eastern Seawall نشانی ءِ سسٹم A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Eastern Seawall نشانی ءِ سسٹم چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Eastern Seawall نشانی ءِ سسٹم یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project was to connect 6 areas visually by unified signage systems, creating unique experience for visitors to enjoy native features and vitality.
While avoiding intrusive design, we took "reading on the way" as main design concept. It provides visitors with fresh, interesting and complete experience to read information, such as signboards, site maps and ecology introductions for roads and entrances. Modular structures were adopted to meet the needs of different venues.
Dimensions & Packaging: 2800mmx130mmx130mm Anti-corrosion Merbau Hardwood
10mm Steel Skeleton of Cross Bracing
Tags: Signage, environment，seawall reconstruction，experiential graphic，Coastal，public space
Production Technology: Along the 32km shoreline of Dapeng Peninsula in six disconnected parts, is dotted with boards in compact structures. The installation is easy and fast due to stage construction and long cycle. The coastal conditions bring challenges such as typhoon, high salt and high humidity. The boards can reduce wind loads and combine with permanent poles, avoiding looseness and corrosion of regular metal fasteners, easy for maintenance.
Design Challenge: The unified signage systems are built instead of the existed disordered ones to meet low maintenance demands for each section, and the demands for coastal economic production, also for the tourists. They’re designed by modular structures, making sign boards available with various forms but unified modules. Flexible sign-board assembling is achieved to meet the needs of different venues.
Research: Mountain-seaside Promenade was an existed narrow road connecting villages and peninsula end. Without guardrails and roadside furniture, the road was nearly untraversed. By chance, it became a nice area for ocean protection.
The interesting and changing ground graphics by coating process are designed to attract people to interact with this nice area during their visit on the magnificentpromenade.
Inspiration: Located in the east of Shenzhen, Dapeng Peninsula is famous for its mountains and seas. Local fishing villages and long coastline attract a large number of tourists. The design endowed the existed seawall with ideal tourist function.
Linear coastline space connects villages, roads, destinations and activity spaces in the entire region. It becomes a new type of experience-oriented tourist site.
Project Duration: Sept 22, 2022 Dapeng District, Shenzhen,Guangdong, China
Operation Flow: Located on a long narrow site, light and graceful boards can adapt to various venues of seawalls, steps, slopes and even reefs. The vivid tidal flow shaped arrows are adopted for clear guidance at the linear destinations.
Team Members: Zhang Yi（creative director）
Wen Yuehua（project manager）
Yan Meiying（designer）
Wu Siying（designer）