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The Dark Side of the Moon عشقی نامہ چه ڈیزائنر Maria-Luisa Uth

ڈیزائن The Dark Side of the Moon عشقی نامہ چه ڈیزائنر Maria-Luisa Uth یک باز باایزّتین بُردکار ته 2023 A' Design Award برنجی انعام ته بخش رقابتی گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن اِنت.


برنجگرافک· 2023

The Dark Side of the Moon عشقی نامہ

چه Maria-Luisa Uth

مشتری: Fortuna Design Studio

بُردکار A' Design Award برنجی انعام ته بخش گرافک

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تصدیق‌بوتگین ایوارڈ بُردکار

ایوارڈ حالت تصدیق په #147779

رنگ

ڈیزائن

The Dark Side of the Moon عشقی نامہ ءِ بارءَ

مہ ئے تاریکی اٹ یک عشقی نامہ اِنت کہ یک روایتی چینی عشق ئی داستان بیان کنت۔ ای پروژہ کہنیں چاپ ڈیزائن ئا جشن مناست، خط، تصویراں، گرافک ڈیزائن و مواد ءَ توجہ دیگ ءَ۔ نامہ ئی پیکیج کُشاد بیت و مہ ئے تاریکی اٹ دیستگیں بیت۔ نامہ کیسہ پرس ءَ وڑیں جم بوتگ اِنت، یک جاپانی ءِ جم کنگ ئی طریقہ کہ اٹھارواں صدی ءَ یورپ ءَ راہ پد ات و عشقی نامہ جم کنگ ئی مشہور طریقہ بوت۔ استعمال بوتگیں کاغذ، کہ شگنگ ءَ شگوک نہ بیت و نیم شفاف اِنت، نامہ ئی ہردو تراپاں روچ ءَ وڑیں دارگ ءَ یکجاہ کنت۔

پِجّاری

A' Design Award برنجی انعام ءِ بارءَ

The Dark Side of the Moon عشقی نامہ A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ The Dark Side of the Moon عشقی نامہ چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ The Dark Side of the Moon عشقی نامہ ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

ڈیزائن ءِ پُشت سر

پریس کِٹ

اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.

خاصین بزانتان
The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
اندازه ؤ بسته‌بندی
Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
ٹیگان
graphic design, illustration, print, type design, package design
تولید ٹکنالوجی
Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
ڈیزائن چیلنج
Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
تحقیق
As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
الهام
In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
پرۏژه مدّت
started August in Hangzhou and finished November in Hangzhou
عملیاتی رۏش
Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
تصویرانی کریڈٹ
Qianli Ma, Maria-Luisa Uth

اسپانسر

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وشین ڈیزائن مزنین پجّاری لایک اِنت

A' Design Award یک بین‌المللی ؤ داوری‌بوتگین ستایش په وشین ڈیزائنئے برا اِنت. ته A' Design Award بهر بزۏریت تا فرصت دست بیاریت که شایستگین شناسگ، نامداری، ایزّت ؤ شهرت په وتی کارئے برا بزۏریت. وتی کارا په A' Design Award نامزد کنیت ؤ په آرزۏمندین جائزه A' Design Prize رقابت کنیت.

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