Ggaedok وانگی مدتی برانڈنگ by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award نقرئی انعام in ایجوکیشن، ٹیچنگ ایڈ ءِ ٹریننگ کانٹینٹ ڈیزائن Competition Category.
نقرہایجوکیشن· 2023
Ggaedok وانگی مدتی برانڈنگ
Client: Mirae-N
A' Design Award نقرئی انعام Winner in ایجوکیشن Category
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The Design
About Ggaedok وانگی مدتی برانڈنگ
گے دوک (Ggaedok) یک برانڈ شناخت اِنت کہ کوریائی زبانءِ وانگی مدتی کتابانی یک سلسلہءِ واستہ جوڑ کنگ بوتگ۔ نامِ گے دوک، کوریائی جملہ «گے وُوجا دوکھے ریوک»ءِ مخفف اِنت کہ ماناءِ اعتماد ءُ وانگی سرپدیءِ بیدار کنگ اِنت۔ لوگو، نامءَ گۆں اقتباسی نشانان (quotation marks) یکجا کنت، کہ اے نشان چہ اے واستہ گچین کنگ بوتگ اَنت کہ آیانی شکل کوریائی حرف ءُ آوازانی ھمرنگ اِنت۔ گچین کنگ بوتگین پینٹون (Pantone) رنگانی رنگی فویل، اقتباسی نشانانی لہتیں بہرانءَ نمایاں کن اَنت، ءُ میٹ کوٹنگ آیانی گندگ بیگءَ گیشتر کنت۔ لبزانکی کتاب ءُ وانگی سرپدیءِ کتابءَ چاپ بوتگین کردار، وانوکانی واستہ دلچسپی گیشتر کن اَنت۔
The Recognition
About the A' Design Award نقرئی انعام
Ggaedok وانگی مدتی برانڈنگ A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Ggaedok وانگی مدتی برانڈنگ چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Ggaedok وانگی مدتی برانڈنگ یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
- Dimensions & Packaging
- Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C
Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C - Tags
- Education, Print, Design, Branding
- Production Technology
- Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil. - Design Challenge
- It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read. - Research
- Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
- Inspiration
- Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
- Project Duration
- The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
- Operation Flow
- Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif
The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels - Team Members
- MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Danbi Kim
Media Design Seyoung Hong
Illustrator 52works
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