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We Belong Here کارپوریٹ شناخت by Jiyun Kim

We Belong Here کارپوریٹ شناخت by Jiyun Kim is a highly esteemed winner of the very prestigious 2023 A' Design Award نقرئی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.


نقرہگرافک· 2023

We Belong Here کارپوریٹ شناخت

by Jiyun Kim

A' Design Award نقرئی انعام Winner in گرافک Category

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Colors

The Design

About We Belong Here کارپوریٹ شناخت

"مئے ایتا تعلق انت" اوٹس ڈیزائن ہفتہ واستہ یک تعاملی نمایشے برانڈنگ تصور اِنت کہ فرهنگاں ما بیچی همکاریا پروار کنت۔ خاص‌بُنتگ لباساں گوں، زانوکان واتیں شناختاں بیان کنگ بنت، ربطگیا پرچ کنگ بنت، و یک جماعتا جوڑ کنگ بنت کہ زبان و فرهنگی روکاں پد گذرت۔ ای اوزار شمولیت و برابریا پیش بردنت و هر آموزشی پروگرامے واستہ یک با‌ارزش اضافہ اِنت۔

The Recognition

About the A' Design Award نقرئی انعام

We Belong Here کارپوریٹ شناخت A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ We Belong Here کارپوریٹ شناخت چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ We Belong Here کارپوریٹ شناخت یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Understanding diverse cultures and perspectives is key to promoting equality and fostering a better world for all. We Belong Here is an ice-breaking tool for use in educational programs to promote cross-cultural understanding, communication, and collaboration. It allows students to create their own tops expressing their identity and engage in friendly communication. The kit fosters the benefits of play as a tool for transcending language and cultural barriers, promoting equality in our global community.
Dimensions & Packaging
Top-making kit : 11inch x 17inch
Poster : 24inch x 36inch
Tags
Branding, Education, Inclusive, Identity, Diversity
Design Challenge
Designing a symbol that is free from cultural bias and prejudices can be a challenging task. To achieve objectivity, it is essential to create a design that does not generate any cultural conflicts or convey any particular cultural meaning. One effective strategy is to use a neutral color scheme that is universally recognized and accepted, such as the Olympic color scheme.
Inspiration
Across many different cultures, spinning tops have been developed as a form of entertainment and leisure activity. The act of spinning a top can be a unifying experience that transcends language and cultural barriers, bringing people together in a fun and engaging way.To this end, I have developed a top-making kit that can be used as a tool in educational programs, particularly as an ice-breaking activity at the start of a semester. The kit enables students to create their own tops and engage in friendly competition with their classmates.
Project Duration
The project commenced on August 22nd, 2021, at Otis College of Art and Design and concluded on August 29th, 2021. The project was showcased during Otis Design Week on August 29th, 2021.
Operation Flow
The project was a part of Otis Design Week before the semester began. Students created their own tops with a provided kit and used them for a group activity to connect creatively with their peers. Posters featuring the tops' movement formed the letters "We," effectively capturing the playful and collaborative nature of the project while conveying a message of unity. The project fostered collaboration and connectedness within the Otis College of Art and Design community, setting a positive tone for the academic year.

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