Odea جامع مالیاتی ایپ by Odeabank A.S is a highly esteemed winner of the very prestigious 2023 A' Design Award برنجی انعام in موبائل ٹیکنالوجیز، ایپلیکیشنز ءِ سافٹ ویئر ڈیزائن Competition Category.

برنجموبائل· 2023

Odea جامع مالیاتی ایپ

by Odeabank A.S

Client: Odea Bank A.S

A' Design Award برنجی انعام Winner in موبائل Category

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The Design

About Odea جامع مالیاتی ایپ

Odea یک سپر-ایپ اِنت کہ Odeabank ئے مشتریاں واستہ یک جامع مالیاتی وسیلہ ئے وڑا کار کنت۔ ای ترکی ئے بازار ءَ یک جامع سرمایہ کاری حل اِنت۔ کمپنی ئے نگاہ ترکی ئے "فزیکل و ڈیجیٹل" بانک بوہگ اِنت۔ Odea ئے ڈیزائن مشتریاں اے اجازت دنت کہ ہمہ مالیاتی پروڈکٹ و بیلنس یک نگاہ ءَ ببینن، کہ استعمال کنۆک اے وضاحت و ضروری معلومات اے آسان رسائی ئے احساس دنت۔ Odea مالیاتی پروڈکٹاں واستہ یک خاص رویہ پیش کنت کہ کاروبار ئے ودیگ اے حمایت کنت و ڈیجیٹل چینل ئے منگ اے پیش بُرت۔

The Recognition

About the A' Design Award برنجی انعام

Odea جامع مالیاتی ایپ A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Odea جامع مالیاتی ایپ چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Odea جامع مالیاتی ایپ ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
Dimensions & Packaging: Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
Tags: Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
Production Technology: The project is available for mobiles, tablets and desktops.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro.
Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ
Design Challenge: There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
Research: Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
Inspiration: Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
Project Duration: The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
Operation Flow: The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
Patents: Copyrights belong to Odeabank A.S, 2023
Team Members: Odeabank CX Design Team
Image Credits: Image #1: Creator Odeabank CX & Design Team, 2023
Image #2: Creator Odeabank CX & Design Team, 2023
Image #3: Creator Odeabank CX & Design Team, 2023
Image #4: Creator Odeabank CX & Design Team, 2023
Image #5: Creator Odeabank CX & Design Team, 2023
Video Credits: Creator Hatice Anil Serim, 2023