Naked Nature سنیک بار

Press Kit

Unique Properties

Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper.

Dimensions & Packaging

Compostable rewind (@home)

Tags

Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,

Production Technology

Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset.

Design Challenge

Securing vibrant colours on an uncoated compostable stock

Inspiration

We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal.

Project Duration

12 months, Sydney Australia

Operation Flow

Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.