Reshock Coffee پروڈکٹ پیکیجنگ by Weiche Wu is a highly esteemed winner of the very prestigious 2023 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.
برنجپیکیجنگ· 2023
Reshock Coffee پروڈکٹ پیکیجنگ
by Weiche Wu
Client: Reshock Coffee
A' Design Award برنجی انعام Winner in پیکیجنگ Category
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- Verified Award Winner
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The Design
About Reshock Coffee پروڈکٹ پیکیجنگ
ریشاک کافی تائیوان ئی چیایی کاؤنٹی اٹی یک برانڈ انت۔ بنیادگزار کوہ علی ئا رسته ئین اعلیٰ کوالٹی ئین کافی ئی دانکآں ئا انتخاب کنت و آیرا دنیا ئے مزنیں تا ارا کنت۔ ریشاک کافی ئی ڈیزائن کوہ ئا طلوع آفتاب ئی زیبا منظر ئی حسن اٹی متاثر بوتگ انت۔ لوگو ایں زیبا احساسات ئی ماحول ئا بیان کنت۔ تحفہ ئی بکس طلوع آفتاب ئی اظہار ئی سفر ئا پیش کنت، و اندگین پیک آں ایں گندین سرزمین ئی قدرتی و ثقافتی عناصر ئا نمایش دنت۔ بکس ئا پاچ کنگا، شما نہ تنہا ایں اعلیٰ کوالٹی ئین کافی ئی مزہ گیرت بلکہ کوہ اٹی طلوع آفتاب ئی ایں یادگار لمحہ ئا زی تجربہ کنت ات۔
The Recognition
About the A' Design Award برنجی انعام
Reshock Coffee پروڈکٹ پیکیجنگ A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Reshock Coffee پروڈکٹ پیکیجنگ چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Reshock Coffee پروڈکٹ پیکیجنگ ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Reshock Coffee is a Taiwanese brand from Chiayi. The founder of the company selects high quality coffee bean that is grown in Ali Mountain, she would like to introduce those good Taiwanese coffee bean to customers. In order to present those well selected coffee bean, the concept of the gift box is emerging iconic sunrise view at Ali Mountain with different nature and culture elements, to make the customer experiencing the gift from the mountain.
- Dimensions & Packaging
- 420 mm x 200 mm x 40 mm
- Tags
- coffee, packaging design, sunrise, Ali Mountain, Taiwan
- Production Technology
- The packaging is made form paper, the structure of the box is like a drawer. By pulling out the inner box, customer could experience a sunrise movement.
- Design Challenge
- Transferring iconic sunrise movement to tangible packaging design is the challenge of this project. By studying how customers will open the box, we apply this concept to the packaging design, and make them experience this beautiful and magic moment.
- Research
- Before the project starts, we collect all the natural environment material from Ali Mountain includes plants, animals, insects and natural movements. Those materials inspire us to design this unique packaging which transfer the local elements to tangible packaging structure. By open the packaging, customers can experience the beauty of Ali Mountain.
- Inspiration
- The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
- Project Duration
- The project started in July 2021 and finished in January 2022 in Taipei, Taiwan. The product started to sell from January 2022 until now.
- Operation Flow
- The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
Inside the gift box, the small packs of the coffee are printed with the local nature and culture elements. The silhouette-like design shows those creatures are facing toward the admiring sun that is rising from the mountain Ali, which nurturing these treasure. When you taste the high quality coffee, those impressive experience will appear at the same time. - Patents
- Copyrights belong to Reshock Coffee and Union Atelier, 2022.
Trademark holder: Restock Coffee 2021. - Team Members
- Union Atelier
Brand Design Director: Weiche Wu
Senior Visual Designer: Jiasin Jhang - Image Credits
- Photographer: Weiche Wu
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