Chilled Milk کارٹن by Kazuo Fukushima and Haruka Takeuchi

Chilled Milk کارٹن by Kazuo Fukushima and Haruka Takeuchi is a highly esteemed winner of the very prestigious 2023 A' Design Award آسنین انعام in پیکیجنگ ڈیزائن Competition Category.

آسنپیکیجنگ· 2023

Chilled Milk کارٹن

by Kazuo Fukushima and Haruka Takeuchi

Client: Meiji China Investment Co.,Ltd.

A' Design Award آسنین انعام Winner in پیکیجنگ Category

16,745

Verified Award Winner

Verify Award Status for #150429

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chilled Milk کارٹن

مزیدار تازہ شیر تنہا گوانا پدا دیگ بیت کہ شہ ماحولا منز پرورش بیتگ انت۔ گواں آزادانت کہ متوازن غذائی عناصرا گوں کتگ بیتگ خوارا دسترسی داریت۔ ای محصولے الہام ایے برز کیفیتے گواناں انت۔ برز کیفیت زرّیں رنگے چاپے گوں بیان بیت و دستی تصویراں قدرتے مزّہ نمایاں کنت۔ ایں سربا، گوانے دہنا منز گیاہ شہ پرورشے ماحولے اظہار کنت۔ زرّیں گوانے نشان ای محصولے علامت انت و چینی بازارے واستہ مناسب انت۔

The Recognition

About the A' Design Award آسنین انعام

Chilled Milk کارٹن A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Chilled Milk کارٹن چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Chilled Milk کارٹن ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
Dimensions & Packaging: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
Tags: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Production Technology: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Design Challenge: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
Research: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
Inspiration: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Project Duration: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Operation Flow: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patents: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
Team Members: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
Image Credits: Photographer: Zhu Jie