Kahisu جاپانی سرکے ئی نوشابے ئی پیکیجنگ by Shinji Arashigawa is a highly esteemed winner of the very prestigious 2023 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.
برنجپیکیجنگ· 2023
Kahisu جاپانی سرکے ئی نوشابے ئی پیکیجنگ
Client: Applied Kansei Center
A' Design Award برنجی انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #150594The Design
About Kahisu جاپانی سرکے ئی نوشابے ئی پیکیجنگ
کاہیسو یک جاپانی سرکے ئی نوشابہ انت کہ اخلاقی پیام ئے گوں انت، کدام جاپان ئے تہا اولیں انت۔ اے تلخ نارنگی ئے چھلکاں پیچ جوڑ بوتگ انت، کدام دیم ترا آباں کشیگ ئے پچا دور پچت کرتگ بوتگ بوتنت۔ ڈیزائن ئی تصور "اخلاقی انتخاب ئے واستہ آرٹسٹک ڈیزائن" انت۔ دو نوکیں لذتاں ئے اظہار کنگ ئے واستہ کہ سرکہ، میوہ ئی شیرینی، و تلخ نارنگی ئے چھلکاں ئی کڑواہٹ ءَ آمیزگ کنت، و ئے ئی نوشگ ئے خاص لحظہ ءَ، شیمپین قسم ئی بوتل استعمال کرتگ بوتگ انت، دو مزن فنکاراں، گوگین (بلینڈ جی) و مونے (بلینڈ ایم)، ئی جہان بینی ءَ ہم پد ہم جاہ دتگ۔ تحفہ ئی بکسا دو بوتلاں ءَ زیباگین تریقہ ءَ جاہ دیگ ئے واستہ کمترین کارڈ بورڈ ئی موادا استعمال کنت۔
The Recognition
About the A' Design Award برنجی انعام
Kahisu جاپانی سرکے ئی نوشابے ئی پیکیجنگ A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Kahisu جاپانی سرکے ئی نوشابے ئی پیکیجنگ چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Kahisu جاپانی سرکے ئی نوشابے ئی پیکیجنگ ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Kahisu is a new Japanese vinegar drink with an ethical message, made from bitter orange peels, which was previously discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice, for the earth, for children 100 years from now. In order to express the novel taste and the artistic aspect common to the taste, a champagne-type bottle, a shape not generally used for Japanese vinegar drinks, was adopted, and the graphics were in the style of paintings.
- Dimensions & Packaging
- Bottle: Width 81mm x Depth 81mm x Height 241mm
Label: Width 247mm x Height 70mm
Box: Width 300mm x Depth 170mm x Height 85mm - Tags
- Ethical, Food recycling, Japanese vinegar drinks, Artistic, Gauguin, Monet, Minimum
- Production Technology
- The technology to ferment bitter orange "peels" to produce vinegar was developed, and Japan's first "fruit peel vinegar drink " was born. In order to embody the ethical message, we used recycled materials for the bottle and label in consideration of the environment.
- Design Challenge
- A major challenge for the project team was to develop Japan's first vinegar drink with new values that would set it apart from existing vinegar drinks in both taste and packaging. Based on the concept formulated by the producer, researchers, manufacturers, and designers worked together as a team to arrive at the final form of new taste and design.
- Research
- A new vinegar drink was born, characterized by a "bittersweetness" like black coffee, as a result of research experiments using Kansei engineering using a large number of taste samples in which the proportions of taste components were subtly controlled. In order to convey its deep and artistic taste and ethical message, the shape and materials of the bottle, cap, and label were repeatedly examined to achieve a design that simultaneously expresses "Artistic Design" and "Ethical Choice".
- Inspiration
- Kahisu is a Japanese vinegar drink with new values. Two new flavors, blending the vinegary and sweetness, of conventional vinegar drinks with the bitterness of bitter orange peels, are expressed in the worlds of the works of two artists. The fruity flavor Blend G was inspired by Paul Gauguin's tropical landscapes and people, while the fresh and refreshing flavor Blend M was inspired by Claude Monet's landscape paintings of water lilies.
- Project Duration
- The project started in Hiroshima, Japan in September 2021 and has been on sale at the online store since August 2022. The client is a long-established vinegar manufacturer founded in 1582.
- Operation Flow
- The role of Kahisu is to deliver to your loved ones the excitement you experience when you drink it with sparkling water or spirits (whiskey, gin, rum, etc.), and the thoughts that will lead to the future 100 years from now as expressed in the design concept. Kahisu will be sold for gift use only to relay the ethical message of caring for the future of society and the earth.
- Team Members
- Producer/Product Director: Koichiro Kasio
Planner: Makiko Ozawa
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