Inspiration Season پوسٹر by Chunyang Wang and Qianqian Yao is a highly esteemed winner of the very prestigious 2023 A' Design Award برنجی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.
برنجگرافک· 2023
Inspiration Season پوسٹر
by Chunyang Wang and Qianqian Yao
Client: Hangzhou Loft49
A' Design Award برنجی انعام Winner in گرافک Category
Verified Award Winner
Verify Award Status for #150999The Design
About Inspiration Season پوسٹر
الهامءِ فصل هانگژو شهرءِ یک شهری خلاقانه پارکءِ دیم یک ڈیزائن فورمئے واستہ اصلی بصری ڈیزائن اِنت۔ ای پارک یک پرانی کیمیاوی فائبر کارخانگءَ ءَ تبدیل بوتگ، و آبی رنگی پشمی دھاگ ہدف ءِ واستہ گیشتر بوتگ کہ عمارتانی گذشتہ و حال ءَ یکدگرہ ءِ گوں پیوند دے۔ ثابت پوسٹر ۸۴۱ در ۵۹۴ ملیمیٹر ءِ اندازگ اِنت، بلے متحرک پوسٹر یک عمودی شکل ءَ ءَ دہ ثانیہئے دوام دارِت۔ اصلی آویزان پشم ءَ کیمرہ و سلائیڈ ریل ءِ گوں 4K کوالٹی ءَ فلمبند کرت بوت، پہ ای کہ ورنا ایڈٹ، کلر گریڈ و ترتیب دات بوت۔ دھاگ ءِ لرزگ الهام ءِ لحظہ ءِ اظہار کنت۔
The Recognition
About the A' Design Award برنجی انعام
Inspiration Season پوسٹر A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Inspiration Season پوسٹر چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Inspiration Season پوسٹر ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- “Inspiration Season” is the first large-scale design forum activity held by Hangzhou Loft49. Over 50 years Loft49 has been transformed from an old chemical fiber factory into an urban creative design park.Through several years of demolition and restoration, Loft49 was renewed. To commemorate this history, the author chose wool as the inspiration for this design. The past and the present of the factory building are connected by yarn. It has brought new ideas to the forum activities of the "Inspir
- Dimensions & Packaging
- Poster : 841*594mm, Motion poster : 9:16 MOV Time:10 second
- Tags
- Dynamic Poster, Live Filming, Culture of Factory Renovation, Expression of Inspiration
- Production Technology
- 1.The poster was shot with Blackmagic and slide rails in 4K vertical screen.2. Post-effect processing, image pick-up, color matching and composition challenges were carried out.3. Combine the moving picture with the graphic design to output the final static poster and dynamic poster
- Design Challenge
- The biggest challenge is how to give the content of the dynamic shooting more a sense of graphic design.
- Research
- Modern dynamic image technology is becoming more and more popular, which has a great impact on graphic design.People need to think about how static content fuses with dynamic images.Through the combination of film and graphic design images to find more interesting poster forms and try to break through the boundaries of graphic design. The forum received a lot of positive feedback，which triggered everyone's thinking about graphic design and dynamic design. It brings a new possibility to dynamic graphic design.
- Inspiration
- Posters are divided into static and dynamic forms.After actually photographing the real scene space where the wool is hanging, the technology processing is done.Converts the poster to a static state.The blue wool represents the factory of the past and the future of the place.Because Loft49's architectural spatiality is a feature, the dynamic part emphasizes the three-dimensional sense of space composed of wool.The shaking of the wool expresses the moment of inspiration.
- Project Duration
- Created in Hangzhou China in August 2022
- Operation Flow
- The first thing you see is the rotation of several lines in the picture, which is transformed into a flat poster in a sudden jerk. In the process, people will see the blue wool, sense of space, sudden surprise, and finally reveal the content. The overall flow allows visiters to understand the meaning of the picture and generate inner associations and inspiration.
- Team Members
- Chunyang Wang
Qianqian Yao
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