Geneo پرائمری فنکشن: شو روم ڈیزائن by Belina Zhang

Geneo پرائمری فنکشن: شو روم ڈیزائن by Belina Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award برنجی انعام in انٹیریئر اسپیس ءِ ایگزیبیشن ڈیزائن Competition Category.

برنجانٹیریئر· 2023

Geneo پرائمری فنکشن: شو روم ڈیزائن

by Belina Zhang

Client: Shanghai Brander Brand Design., Ltd

A' Design Award برنجی انعام Winner in انٹیریئر Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Geneo پرائمری فنکشن: شو روم ڈیزائن

بک ٹیکسٹ: جینیو یک شو روم ءِ ات کہ یک سکن کیئر برانڈ ءِ واستہ ڈیزائن بوتگ، جہ کہ ٹیکنالوجی ءُ طبیعی مواد ءَ گیشتر یکجا کنت۔ 280 مربع میٹر ءِ ای جاگہ آپ، بوٹگ ءُ آکسیجن ءَ چوش اصلی موضوعاتءَ کار آتیت۔ دروازگ ءِ ایریا ءَ یک روان آپی روشنی ءِ فیچر، یک ببل وال، یک پورٹریٹ وال ءُ یک 5D سینما موجود انت۔ ببل وال ءَ گردانگ بیت، ءُ روشنی مختلف بوٹگانی ءَ اندرا نمایاں کنت۔ ویڈیو ایریا ءَ، سقف ءِ روشنی ءُ خوشبوی سسٹم فلم ءِ مواد ءِ ہمراہ تبدیل بیت۔ نقلی سیمنٹ ءُ تراسو یک طبیعی ءُ ابتدائی نمود دیت، جہ کہ تمام دیوار ءِ کنج دستی ءَ گرد ءُ چمکدار کرگ بوتگنت۔

The Recognition

About the A' Design Award برنجی انعام

Geneo پرائمری فنکشن: شو روم ڈیزائن A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Geneo پرائمری فنکشن: شو روم ڈیزائن چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Geneo پرائمری فنکشن: شو روم ڈیزائن ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Dimensions & Packaging: Showroom covering 280m²
Tags: beauty, tech, nature, interior, branding
Production Technology: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Design Challenge: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Research: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Inspiration: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Project Duration: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Operation Flow: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.