Ings پوست جتوکار پیکنگ by Jason Chan - Offesc Design

Ings پوست جتوکار پیکنگ by Jason Chan - Offesc Design is a highly esteemed winner of the very prestigious 2024 A' Design Award آسنین انعام in پیکیجنگ ڈیزائن Competition Category.

آسنپیکیجنگ· 2024

Ings پوست جتوکار پیکنگ

by Jason Chan - Offesc Design

Client: Ings Yingshu Group

A' Design Award آسنین انعام Winner in پیکیجنگ Category

10,628

Verified Award Winner

Verify Award Status for #152173

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ings پوست جتوکار پیکنگ

اِنگز یک پیکنگ ڈیزائن انت که پوست جتوکار محصولانی یک رینج واسطا جوڑ بوته. ایں ڈیزائن یک گلوله شکل ءِ استعاره کنت که پوست ءِ ژرف تہ لایاں تئیں رسگ ءِ معنی دیت۔ معماری تکنیکاں یک چند بعدی نمائش جوڑ کننت که برانڈ ءِ پیشه‌وراں تکنالوجی ءِ اظهار کنت۔ اصلی لوگو ساده بوته انت تاں که برانڈ ءِ کلیدی عناصر گشتر محصول ءِ قسماں ءِ سرا روشن بمانت۔ پلاستیک-بے زیپردار کوریئر بکس چسپنده گوند ءِ جاہ بدل کننت، FSC-تصدیق‌شده شہدانگیں کاغذ ضربه جذب کنگ ءِ سہولت دیت، و سویا انک تجزیه ءِ عمل ءِ مدد کنت۔

The Recognition

About the A' Design Award آسنین انعام

Ings پوست جتوکار پیکنگ A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Ings پوست جتوکار پیکنگ چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Ings پوست جتوکار پیکنگ ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: INGS is a leading domestic skincare brand that embraces the concepts of self-care, nature, authenticity, and technology. The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations.
Dimensions & Packaging: Ings Hyaluronic Acid Moisturizing and Repairing Lotion: 120ml, 48mm*48mm* 155mm, 55.99g
Ings Hyaluronic Acid Moisturizing and Repairing Mask: 28ml, 164mm*165mm 6.36g
Ings Hyaluronic Acid Hydro-Repairing Pre- Essense: 8ml, 30mm*30mm*108mm, 26.92g
Ings Hyaluronic Acid Moisturizing and Repairing Toner: 200ml, 54mm*54mm*178mm, 61.3g
Ings Hyaluronic Acid Intensive Sensitive Tolerance-Extreme Cream: 50g, 71mm* 71mm*56mm, 165.2g
Ings Hyaluronic Acid Pure Facial Cleanser: 120g, 60mm*32mm*172mm, 17.25g
Tags: Love Self, Nature, Real, Science, Technology
Production Technology: In terms of materials, we have adopted plastic-free logistics boxes and eliminated the use of adhesive glues. Instead, we use zippered courier boxes. For shock absorption, we use FSC-certified honeycomb paper. The product packaging employs soy ink, which aids in degradation.
Design Challenge: With a large number of SKUs, it's important to address the issue of varied and chaotic color styles. While designing the products, it is crucial to adhere to the parameters set by national skincare standards and make efforts to utilize environmentally friendly materials that comply with those standards. This ensures that we uphold our commitment to prioritizing sustainable development to the fullest extent possible.
Research: After studying other skincare brands in the same category, we discovered that many of them tend to focus more on visual appeal and market trends. However, our emphasis lies in presenting the essence of professional technology. Drawing inspiration from our core technology, we have visually highlighted the research and development of our brand's maximum core value. The bullet-shaped design symbolizes direct penetration to the skin's depths, conveying a pictorial metaphor.
Inspiration: The team approached the design from a perspective of professional technology, incorporating the metaphor of a bullet directly reaching the skin's depths. By combining architectural techniques, they created a multidimensional presentation that effectively expresses the professionalism of the brand's exclusive new technologies. The original logo was overly complex and had limited communicative power.
Project Duration: The project started in June 2021 in Shanghai and finished in December 2022 in Shanghai.
Operation Flow: The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations. In the initial stage, the brand's key elements were extracted and simplified, creating a visually appealing presentation that precisely aligns with the brand's core technology.
Image Credits: Photographer Ings, shanghai, 2022