Jingting Mountain Scenic Area برانڈ ہویت by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award برنجی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.
برنجگرافک· 2024
Jingting Mountain Scenic Area برانڈ ہویت
by Zhejiang Gongshang University
Client: Anhui · Jingting Mountain Scenic Area
A' Design Award برنجی انعام Winner in گرافک Category
Verified Award Winner
Verify Award Status for #152983The Design
About Jingting Mountain Scenic Area برانڈ ہویت
جِنگتِنگ کوہستانی سیاحتی علاقہ چین ءِ انہوئی صوبہ ءِ یک اہم سیاحتی علاقہ ءُ قومی جنگلی پارک ءِ واستہ جوڑ بوتگ برانڈ ہویت اِنت۔ ایں ہویت نقاشی ءِ ذریعہ ثقافتی جستجو ءِ خیال سرا بنیاد ایت، چہ گوں ایدا کہ یک سفر انت راہ ءِ سرچمگ ءَ ہک طومار نقاشی ءِ منجہ چلگ وار حس بیت۔ کوہستانی نظارگ، مقبرگ ءِ شکلانی، آرام کورتگین بادل، وحشی کُلنگ ءُ محلی سفید شراب ءُ سبز چای ءِ نگار گرافیکی زبان ءِ منجہ کشگ بوتگ اَنت۔ شش مددگاری گرافیک اصلی نشان ءِ سہار دیگ کنگ اَنت ءُ گڑا جاہانی ءِ منجہ کاراں آتگ کننا۔ ایں ڈیزائن یک پہلی تصویر ءِ جاگہ گیریت کہ گنجیشتین کشش داشت ءُ ڈیجیٹل میڈیا ءِ گوں مناسب اِنت۔
The Recognition
About the A' Design Award برنجی انعام
Jingting Mountain Scenic Area برانڈ ہویت A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Jingting Mountain Scenic Area برانڈ ہویت چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Jingting Mountain Scenic Area برانڈ ہویت ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
- Dimensions & Packaging
- We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
- Tags
- Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
- Production Technology
- In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
- Research
- The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
- Inspiration
- In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
- Project Duration
- The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
- Team Members
- Designer: Kan Zhao
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