CZBank Youth Speech Contest رویداد نمائی هویت by Zhejiang Gongshang University

CZBank Youth Speech Contest رویداد نمائی هویت by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award برنجی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.

برنجگرافک· 2024

CZBank Youth Speech Contest رویداد نمائی هویت

by Zhejiang Gongshang University

Client: CZBank

A' Design Award برنجی انعام Winner in گرافک Category

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Verified Award Winner

Verify Award Status for #153002

View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest رویداد نمائی هویت

CZBank جوان تقریر مچی گل اصلی نمائی هویت انت که سالانہ CZBank جوان شرکت‌کاراں واستی سازمان‌دئیگ کنت۔ ای مچی گل موضوع، فرہنگ ہچو ریشکاں وارث بیئن و یک بہتر آیندہ جوڑ کنئن انت۔ ای ڈیزائن یک تقریر مایکروفون گوں دار ریشکاں سہ‌بعدی خط شکل میں ہمرہ کنت۔ گندئین شکل و شفاف مواد فرہنگی میراث انتقال ظاہر کنیت۔ ای نمائی چیز رویداد پوسٹرانی، تقریر جاگہ و برانی تشویق تا وسیع کیتہ بوتہ، ہماے واستی ای رسانہ، زندہ نمائش و جاگہ سر استفاده واستی مناسب انت۔

The Recognition

About the A' Design Award برنجی انعام

CZBank Youth Speech Contest رویداد نمائی هویت A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ CZBank Youth Speech Contest رویداد نمائی هویت چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ CZBank Youth Speech Contest رویداد نمائی هویت ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao