CDU Hamburg برانڈ ہویت by Politikwerft Designagentur

CDU Hamburg برانڈ ہویت by Politikwerft Designagentur is a highly esteemed winner of the very prestigious 2024 A' Design Award آسنین انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.

آسنگرافک· 2024

CDU Hamburg برانڈ ہویت

by Politikwerft Designagentur

Client: CDU Hamburg

A' Design Award آسنین انعام Winner in گرافک Category

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Colors

The Design

About CDU Hamburg برانڈ ہویت

سی ڈی یو ہیمبرگ یک برانڈ ہویت ءِ که آلمان ءِ ہیمبرگ شہرءِ اکو منطقہ‌ای سیاسی پارٹی ئے واسطہ جوڑ بوتگ۔ ایں ہویت یک ماڈیولر ساختار ءَ بنیاد اَنت که پرنٹ و ڈیجیٹل رسانگانی سرا یک یکجہت بصری زبان ءِ سہار کنت۔ لفظی و علامتی نشان CDU ءِ حرفانی ہمبستگی ءِ ہیمبرگ ءِ علامت ءَ گِرِنت، یک قلعہ که سہ برج و دو ستارگ دارِنت، یک تاریک آبی رنگین دائرہ‌ای سطح ءِ سرا۔ علامتی نشان جدا جدا ھم استعمال بیت، و دائرہ‌ای سطح تصویرانی و رنگانی ءَ پُر کنگ بیت۔ ہر یک تنظیمی واحد ءِ واسطہ ریسپانسِو ویب‌سائٹ جوڑ بوتگ اَنت۔

The Recognition

About the A' Design Award آسنین انعام

CDU Hamburg برانڈ ہویت A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ CDU Hamburg برانڈ ہویت چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ CDU Hamburg برانڈ ہویت ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Dimensions & Packaging: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Tags: Graphics, Illustration, Visual Communication Design, Brand Design
Production Technology: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Design Challenge: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Research: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Inspiration: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Project Duration: The project started in April 2022 in Hamburg and finished June 2023.
Operation Flow: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.