Yellow Crane Tower آب ئی بسته بندی by Jin Zhang

Yellow Crane Tower آب ئی بسته بندی by Jin Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.

برنجپیکیجنگ· 2024

Yellow Crane Tower آب ئی بسته بندی

by Jin Zhang

Client: Wuhan Sanbu Brand Design

A' Design Award برنجی انعام Winner in پیکیجنگ Category

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Verified Award Winner

Verify Award Status for #154744

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Colors

The Design

About Yellow Crane Tower آب ئی بسته بندی

ایہ یک جمگ واری قدرتی چمے ئی آب انت کہ زرد کلنگ برج تولید کنت۔ ڈیزائنرے لکوکاں کش کنگ ئی روش ءِ استعمال کرتگ کہ نوشتگ و گرافیک ئی حداں شکنت، ووهان ئی 3500 سالہ فرهنگ ءَ زرد کلنگ برج ئی سێ لکوکاں تہا یکجا کنت، برانڈ و شہری سیاق و سباق ءَ پیہم مستحکم کنت۔ بوتل ئی سرپوش ئی ڈیزائن ءِ الہام سپیدیں ئبر و زرد کلنگ ءِ کلنگ رانکین جاویدان ءَ سرا اینت، زرد کلنگ برج ئی جاویدانی دلکشی منتقل کنت۔

The Recognition

About the A' Design Award برنجی انعام

Yellow Crane Tower آب ئی بسته بندی A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Yellow Crane Tower آب ئی بسته بندی چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Yellow Crane Tower آب ئی بسته بندی ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Dimensions & Packaging: 225mmx60mmx60mm
Tags: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Design Challenge: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Research: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Inspiration: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Project Duration: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Operation Flow: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.