Miok شیرءِ بیئرءِ پیکیجنگ by Iris Fan is a highly esteemed winner of the very prestigious 2024 A' Design Award نقرئی انعام in پیکیجنگ ڈیزائن Competition Category.

نقرہپیکیجنگ· 2024

Miok شیرءِ بیئرءِ پیکیجنگ

by Iris Fan

Client: Miok

A' Design Award نقرئی انعام Winner in پیکیجنگ Category

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Colors

The Design

About Miok شیرءِ بیئرءِ پیکیجنگ

میوک یک پیکیجنگ ڈیزائنے کہ کین ءَ بہا کنگ بوتگیں شیرءِ بیئرے واستہ جوڑ کنگ بوتگ۔ اے شربت شیرین و ترش شیر ءَ گوں بیئرءِ ببلز آں یکجاہ کنت، و پروبائیوٹکس ءِ همراهی ءَ کمّیں الکحل دارِیت۔ ڈیزائنءِ تصور آمیزش انت۔ لُٹّوکیں میوک ءِ حرفانی چار پلوءَ، دو آبگیں شکل یکجاہ بنت و نوکیں شکلے جوڑ کننت۔ دیدگیں زبان بےدریغ، متحرک و شادمان انت۔ لوگو کینءِ سرءَ بنیادی عنصر انت، پمشکہ برانڈ بازارءَ آسانی ءَ پجّار کنگ بیت۔ هر کینے 375 ملی لیٹر دارِیت۔ پیکیجنگ سسٹمءِ تہءَ سوغاتی ڈبے، رسانگی ڈبے و برگ بوکیں ڈبے آنلائن و دکانی بہاکنگ ءِ واستہ هست انت۔

The Recognition

About the A' Design Award نقرئی انعام

Miok شیرءِ بیئرءِ پیکیجنگ A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Miok شیرءِ بیئرءِ پیکیجنگ چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Miok شیرءِ بیئرءِ پیکیجنگ یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
Dimensions & Packaging: 375mL per can
Tags: Mixing, Milk Beer, Packaging, Can, Miok
Production Technology: The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.
Design Challenge: One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
Research: The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
Inspiration: The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
Project Duration: The project started in May 2021 in Hang Zhou, China, and finished in March 2022
Operation Flow: The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
Patents: Copyrights belong to IBEA, 2021
Team Members: Iris Fan
Image Credits: Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao