ڈیزائن Yonghe 브랜드 آیدنتیتی ڈیزائن چه ڈیزائنر Jan Creation Boutique Co.Ltd یک باز باایزّتین بُردکار ته 2024 A' Design Award برنجی انعام ته بخش رقابتی گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن اِنت.
برنجگرافک· 2024
Yonghe 브랜드 آیدنتیتی ڈیزائن
چه Jan Creation Boutique Co.Ltd
مشتری: Yonghe Medical
بُردکار A' Design Award برنجی انعام ته بخش گرافک
تصدیقبوتگین ایوارڈ بُردکار
ایوارڈ حالت تصدیق په #157156ڈیزائن
Yonghe 브랜드 آیدنتیتی ڈیزائن ءِ بارءَ
یونگہی یک برانڈ آیدنتیتی ڈیزائن ءِ که یک مو ءِ طبی برانڈ ءِ واستہ جوڑ بوتگ. لوگو، برانڈ ءِ نام ءِ چینی حرف "ہی" ءِ بنیاد آ جوڑ بوتگ، ھمے شکل کہ اُشتری وار ءِ زالگ ءِ اشارہ کنت۔ ای نښان سہ آبی تیرگ ءِ گوں یک مرکزی نقطہ و رنگ ءِ گرادیئنٹ ءِ ساتہ جوڑ بوتگ، چہ دوامدار جدت ءِ ظاھر کنگ ءِ واستہ۔ یک گیشیں طبی آبی رنگ برانڈ ءِ گوں طب، تکنالوژی و مستقبل ءِ گوں پیوند دنت۔ بصری سسٹم گشتی و متحرک ھست و ودی ماحولءَ سازگار بوتگ کنت۔ مقصد ای بوتگ کہ یک دیریں و مستحکم برانڈ ءِ نوسازی کنگ و اش جوان و زنانہ گراھکاں ءِ واستہ قابل شناخت جوڑ کنگ۔
پِجّاری
A' Design Award برنجی انعام ءِ بارءَ
Yonghe 브랜드 آیدنتیتی ڈیزائن A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Yonghe 브랜드 آیدنتیتی ڈیزائن چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Yonghe 브랜드 آیدنتیتی ڈیزائن ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
ڈیزائن ءِ پُشت سر
پریس کِٹ
اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.
- خاصین بزانتان
- Yonghe, a brand with a long history in hair medical field, aimed to break the stereotype of the public by remodelling its visual identity, forming a youthful and highly grouped brand style with special visual memory points. In light of this, the logo design centred around the Chinese character He from the brand name. As a result, a logo with the sense of technology was created through font interpretation and colour selection, expressing the concept and vision of the brand.
- اندازه ؤ بستهبندی
- The saturation of the colour blue has come to symbolize the future of medicine and represents an interpretation of the philosophy of the brand. The choice of a more intense shade of blue, known as medical blue, further distinguishes the visual experience for users. At the same time, upgrading this colour reflects the concept of returning to the essence of medical care, which is the goal of Yonghe.
- ٹیگان
- Brand identity design, VI design, logo design, brand identification, hair medical brand
- تولید ٹکنالوجی
- The brand super symbol of Yonghe is modelled after the Chinese character He. It is constructed using three blue arrows with a focus and colour gradient. This design gives consumers the impression of perpetual innovation and breakthroughs. The VI visual is dynamic in various settings, reflecting the sense of growth, technology, and the future of Yonghe.
- ڈیزائن چیلنج
- The challenge was the remodeling of the visual identity of the brand, aimed at creating a unique and recognizable design. The design team recognized the fundamental strength of the brand in breaking industry standards and exploring technological advancements. As a result, the design utilized the Chinese character He in the brand name, which was transformed into an arrow representing positivity, enhancing the visual identity of the brand with a sense of freshness and attraction.
- تحقیق
- The typical visual representation of hair medical brands often employs a restricted format of the Chinese brand name with pinyin, resulting in monotony. As the market evolves, demand for hair implant services has expanded beyond the conventional older male group to include younger and female customers. Consequently, it has become necessary for brands to establish unique logos that align with the aesthetic preferences of their target audience to better reflect the pursuit of the brand.
- الهام
- The new logo of the brand stems from the brand name and its philosophy. The Chinese character He has inspired the logo, symbolizing upward growth. It conveys the idea of aiding customers in nurturing their hair growth like seedlings. Furthermore, the brand aims to establish a future medical lab that combines medicine and aesthetics. The design employs blue, known for its technological and symbolic significance in the medical field, to echo the futuristic orientation of the brand.
- پرۏژه مدّت
- The project was developed in Beijing in October 2022 and officially released in April 2023.
- عملیاتی رۏش
- The new VI design utilizes the Chinese character He as the carrier of the memory of the brand. Through symbol changes and colour selections, it creates a visual hammer exclusive to the brand and unifies the first impression of customers towards the brand. Additionally, the design achieves a multiform, crossfield, and personalized extension, renewing the visual experience for customers. It strengthens the interaction between the brand and users, improving its core competitiveness.
- ٹیمئے اعضا
- Creative Agency: JAN Creation
Strategy Director: Li Dongqi
Research&Strategy: Li Dongqi, Mou Lan, Chen Jueqian, Ji Zhaoye, Sun Shan
Design Director: Sun Shan
VI Design: Relative Design, Wang Zhiyun, Zhang Yuhang, Wu Yaming
Motion Design: Wen Zi
Relative Design: Kang Jingchen
Supporting Design: Zhang Yuhang, Mou Lan, Sun Shan, Midjourney
Account Management: Chen Jueqian
اسپانسر
چه Designers.org آن سۏئے بپلٹیت
مئی تبلیغاتی هونبازانی محصولات، خدمات ؤ فرصتان دریافت کنیت.
گیشتر بچار
ہمربط ڈیزائن
همے دسته بندی ءَ گیشتر اِنعام یافته ڈیزائن، شایستگی ءِ بنیاد ءَ چاگرد کنگ بوتگ.
