Dragon Year Gift چای بندی by Tao Ran is a highly esteemed winner of the very prestigious 2024 A' Design Award آسنین انعام in پیکیجنگ ڈیزائن Competition Category.
آسنپیکیجنگ· 2024
Dragon Year Gift چای بندی
by Tao Ran
Client: Shenzhen Yixin Visual Brand Consultant Co., Ltd
A' Design Award آسنین انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #157666The Design
About Dragon Year Gift چای بندی
اژدها سال بہ سوغات یک پیکجنگ ڈیزائن انت چہ پوئر چای واستہ، کہ چینی بہاری میلہ واستہ سوغات بوانکہ جوڑ بوتگ. ای ڈیزائن اژدها ءَ سرہ راہ گپتگ، کہ پرانی چینی داستانانی یک نیک بختی جانور انت، ھمے راہ یوننان کوہستانی زمین ءَ سرہ ھم راہ گپتگ، کہ پوئر چای ھما جاگہ ءَ چہ سرچشمہ اِنت۔ دستی چۆکیت ءَ چہ خطاطی ءُ مشک نگاری ءَ ھمراہ یک سادہ اژدہا نشان ءَ ھمرا ملگپتگ، کہ گرافیک سافٹویئر ءَ سرہ جوڑ بوتگ۔ سادہ ءُ بند بیرونی پیکجنگ اندرونی پیکجنگ ءِ گپ مشک سبک ءَ ھمراہ فرق ءَ نشان دیت۔ محلی نژادی برادریانئے دستی روئی کاغذ ءَ سکرین پرنٹ بوتگ، کہ ھر یک ٹکڑا خاص ءُ منفرد انت۔
The Recognition
About the A' Design Award آسنین انعام
Dragon Year Gift چای بندی A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Dragon Year Gift چای بندی چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Dragon Year Gift چای بندی ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.
- Dimensions & Packaging
- 200mm x 200mm x 4mm
- Tags
- Packing，Tea packaging，Pu'er tea packaging，Dragon Year
- Production Technology
- The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.
- Design Challenge
- In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.
- Research
- In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.
- Inspiration
- The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.
- Project Duration
- The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.
- Operation Flow
- As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.
- Patents
- Copyright
Name: Tao Ran
Year: 2023
Trademark
Year: 2020-2030
Holder: Shenzhen Yixin Visual Brand Consultant Co., Ltd
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