Yanzhou IP Design تصویرکشی (Illustration) by Pan Shurui is a highly esteemed winner of the very prestigious 2024 A' Design Award برنجی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.
برنجگرافک· 2024
Yanzhou IP Design تصویرکشی (Illustration)
by Pan Shurui
Client: Northeastern University of China
A' Design Award برنجی انعام Winner in گرافک Category
Verified Award Winner
Verify Award Status for #158551The Design
About Yanzhou IP Design تصویرکشی (Illustration)
یانژو آئیپی ڈیزائن یک لڑی ءِ تصویرانی اِنت که چین ءِ ژهجیانگ صوبہ ءِ یک تاریخی جاہ، یانژو پُرانی شہر ءِ واسطہ جوڑ بوتگ. اِی تصویر منطقہای ثقافتی عناصرءَ یک کردار-بنیاد بصری پہچانتی ءَ بدل کننت۔ منظر مقامی معماری و لوکی رواجانی ءَ پرت پرت رنگانی و یک آرام فضا ءِ ذریعہ ءَ نمائش دینت۔ تمام آرٹورک گرافک ڈیزائن سافٹویئر ءِ ذریعہ ءَ ۳۶۰۰ در ۳۶۰۰ پکسل و ۳۰۰ ڈیپیآئی ءِ حساب ءَ کشگ بوتگ۔ مقصد اے اِنت که پُرانی شہر ءِ ثقافت ءَ نوکین ذوق ءِ مناسب یک شکل ءَ پیش کنگ بوت و ھمے ءِ حفاظت ءِ مدد ببیت۔
The Recognition
About the A' Design Award برنجی انعام
Yanzhou IP Design تصویرکشی (Illustration) A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Yanzhou IP Design تصویرکشی (Illustration) چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Yanzhou IP Design تصویرکشی (Illustration) ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yanzhou IP Design is an IP illustration of Yanzhou's ancient city culture, which conceptualizes regional cultural elements through the form of illustrations, creates a situational atmosphere, matches color levels, and uses modern media to showcase Yanzhou's unique architectural culture and folk customs. It spreads Yanzhou's human and natural culture in a way that fits modern aesthetics, endowing the ancient city culture with new contemporary connotations.
- Dimensions & Packaging
- 3600 x 3600 pixels, 300dpi, RGB.
- Tags
- IP Design, Yanzhou Ancient City, Illustrations, Derivative Products, Chinese Style Illustrations
- Production Technology
- The illustrations and expressions were drawn by Photoshop graphic design software. It can showcase the details of exquisite illustrations well.
- Design Challenge
- The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations, and the retention of traditional charm while keeping up with the aesthetic pace of the times.
- Research
- Yanzhou Ancient City, located in the west of Hangzhou, Zhejiang Province, has a history of nearly 1800 years and once occupied an important position in economy, culture and transportation. In the contemporary society with developed Internet and digital media, people can seize the opportunity to carry forward Yanzhou culture by investigating the rich connotation of this regional culture and establishing the popular IP image and national style illustration as the expression media.
- Inspiration
- By conducting IP design and illustration design on the theme of Yanzhou IP Design, exploring the visual presentation of traditional culture with localized IP characteristics, using IP images and media to express the elegance of Yanzhou, endowing local culture with new era connotations and pleasing forms of expression, and arousing people's love and awareness of protecting Yanzhou culture.
- Project Duration
- The project started in Shenyang, Liaoning Province, China in July 2023 and was completed in Shenyang, Liaoning Province, China in October 2023, lasting a total of three months. In November 2023, the project was exhibited in the "Beautiful China" innovative design competition in Hangzhou, Zhejiang Province, China, and won the national first prize.
- Operation Flow
- Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics, and arouse people's awareness of protection.
- Image Credits
- Image #1 : Illustration Pan Shurui 2023.
Image #2 : Illustration Pan Shurui 2023.
Image #3 : Illustration Pan Shurui 2023.
Image #4 : Illustration Pan Shurui 2023.
Image #5 : Illustration Pan Shurui 2023.
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