B For Good Leaders بصری هویت by Misteli Creative Agency

B For Good Leaders بصری هویت by Misteli Creative Agency is a highly esteemed winner of the very prestigious 2024 A' Design Award برنجی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.

برنجگرافک· 2024

B For Good Leaders بصری هویت

by Misteli Creative Agency

Client: Misteli Creative Agency

A' Design Award برنجی انعام Winner in گرافک Category

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Verified Award Winner

Verify Award Status for #159250

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Colors

The Design

About B For Good Leaders بصری هویت

بی فار گُڈ لیڈرز یک بصری هویت ءِ گلوبل نیٹ ورک ءِ بزنس رهبرانی واستا اِنت۔ نارنجی رنگ، که گرمی و خوشحالی ءِ رنگ اِنت، اصلی رنگ اِنت۔ نارنجی رنگ گرم رنگانی یک سلسله گڑا و اُو نقش و نگارانی گڑا ملایی بوتگ که نیٹ ورک ءِ منجا مردمانی و فعالیتانی تنوع ءِ عکاسی کنت۔ یک مرکزی چم نیٹ ورک ءِ ژیرگ و اش دنیا ءِ دیستگ ءِ طریقه ءِ نمایندگی کنت۔ ای هویت یک ویب سائٹ، نیوز لیٹرانی و سوشل میڈیا ءِ سر، و اش گٹنگا هالانی سر که قابلِ بازیافت پارچگاں، بایودی گریڈیبل گتی و بازیافت شدگ کاغذ ءَ ساختگ بوتگیں، تطبیق بوتگ اِنت۔

The Recognition

About the A' Design Award برنجی انعام

B For Good Leaders بصری هویت A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ B For Good Leaders بصری هویت چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ B For Good Leaders بصری هویت ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This movement is about prosperity, well-being, and the power of collective action. The chosen orange colour, a colour of warmth and happiness, matches this vision. This is complimented with an array of warm colours and joined by patterns which reflect the diversity of people and activities breathing life into this network. The result is a warm, inviting, diverse, and action-driven identity that matches the soul of the B for Good Network. The eye demonstrates the vision, and the unique way of seeing the world.
Dimensions & Packaging: The end-product was a collection of online and in-person communication. We created a website, newsletters, and socials. The event was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Tags: Brand, network, B for Good, visual identity, summit, events, regenerative economy, b economy, business as a force for good
Production Technology: The vision of the B for Good Leaders Network formed the foundation of the visual identity. The process began with delving into the essence of the network using the Misteli Identity Model- describing the people, the tone of voice, the DNA. For the summits in 2022 in Rome and 2023 in Amsterdam the identity was translated into communication tools such as a website, newsletters and all communication in Rome. It was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Design Challenge: This network presents a plethora of stakeholders, thought-leaders, and involved parties each with their own wishes and priorities. The visual identity needed to meet all these wishes and requirements, and unite a group of people under one brand.
Research: Misteli creative agency began by establishing the core identity of the B for Good Leaders network. This core identity - the DNA, tone of voice, and key benefits - forms the basis for the brand, visual identity, and strategy. A crucial part of this research is looking into the target audiences for the network and summit. The brand identity has the main functions of communicating the organisation, and attracting the key target audiences.
Inspiration: The B for Good Leaders Network is a vision of thousands of CEOs and world leaders joining to use business as a force for good. This is about knowledge sharing, connections, and making a collective difference to drive the B Economy forward. This strong mission needed a strong visual identity to match. Misteli creative agency is inspired to work with organisations who match their commitment to change and making a positive impact in the world.
Project Duration: The project started in 2022 with the creation of the visual identity. In June 2022 the first summit was held in Rome, and in May 2023 the second summit was organised in Amsterdam. The third summit is currently being developed for the spring of 2024 in Amsterdam.
Operation Flow: Misteli creative agency believes in creating strong, bold visual identities that can be widely applied and translated into online and offline communication. Identities which are recognisable and reflect the core of the brand.