ڈیزائن Dou Xiaojiu پیکیج ڈزائن چه ڈیزائنر Lei Xue یک باز باایزّتین بُردکار ته 2024 A' Design Award برنجی انعام ته بخش رقابتی پیکیجنگ ڈیزائن اِنت.
برنجپیکیجنگ· 2024
Dou Xiaojiu پیکیج ڈزائن
چه Lei Xue
مشتری: Beijing Forestry University
بُردکار A' Design Award برنجی انعام ته بخش پیکیجنگ
تصدیقبوتگین ایوارڈ بُردکار
ایوارڈ حالت تصدیق په #159368ڈیزائن
Dou Xiaojiu پیکیج ڈزائن ءِ بارءَ
Dou Xiaojiu ءِ داستان ایک کِچّک بوتل ءِ شراب ءِ برانڈ اِنت کہ چین ءِ پہلیں درجہ ءِ شہراں منز سپید کالر کارکناں واستے جوڑ کُرتگ بوتگ اِنت۔ ایک ثقافتی اور تخلیقی شراب ءِ برانڈ ءِ ہیسیت ء سر، ای کارٹون اور بلائنڈ باکس ءِ تصور ءِ خاصیت دارت، کہ بوتل ءِ جسم ء سر کارٹوناں ءِ ذریعہ ء سپید کالر کارکناں ءِ داستان گوشگ کنت، صارفاں ءَ ہمراہ رزمانی یک جہگی کنت۔ Dou Xiaojiu لذت، ڈزائن اور کپی رایٹنگ ءِ لحاظ ء سر شراب ءِ بارو ءَ منز مردماں ءِ ادراکاں ءَ بدل کُرت اِنت، صارفاں ءَ خوش کننگ حیرت آرت۔ Dou Xiaojiu برانڈ ءِ دو معنی انت، کہ چینی شراب ءِ نمائندگی کنت کہ صارفاں ءَ خوش کنت۔
پِجّاری
A' Design Award برنجی انعام ءِ بارءَ
Dou Xiaojiu پیکیج ڈزائن A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Dou Xiaojiu پیکیج ڈزائن چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Dou Xiaojiu پیکیج ڈزائن ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
ڈیزائن ءِ پُشت سر
پریس کِٹ
اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.
- خاصین بزانتان
- " Dou Xiaojiu 's Story" is a small-bottle liquor brand developed for white-collar workers in China's first-tier cities. As a cultural and creative liquor brand, it features the concept of "cartoon + blind box", which tells the story of white-collar workers through cartoons on the bottle body, resonating with consumers. " Dou Xiaojiu " has overturned people's perceptions of liquor in terms of taste, design and copywriting, bringing consumers a pleasant surprise.
- اندازه ؤ بستهبندی
- Single bottle: 15mm*7mm*3mm
Box: 320mm*320*50mm
24 bottles transportation box: 340mm*220mm*340mm - ٹیگان
- Small-scale Baijiu; Comics; Young generation; Brand design; Product packaging
- تولید ٹکنالوجی
- The “Dou Xiao Jiu” Baijiu bottle is a high-quality transparent glass bottle with the cap of silver-plating process. The packaging has two types, one type is sold individually, the other is gift box containing 6 bottles, made of white cardboard, mainly in the form of blind boxes. In addition, its transport package is equipped with kraft paper, a total of 4 gift boxes per transport package, for protecting the transportation process. This Baijiu (Chinese liquor) comes from China’s famous company of Fen-flavor Liquor. The alcohol content is 40%, which is more acceptable for young people.
- ڈیزائن چیلنج
- Creativity:
“Dou Xiao Jiu” brand has double meanings. The Chinese character “Dou” literally means “soybean” in English, which represents grain, and it is metaphor for Baijiu brewed from grain. Another meaning is that it's the same sound with Chinese character “Funny”, representing “interesting, happy, and joyful”.
The literal translation of “Xiao Jiu” is the number 9. In Chinese culture, it represents the meaning of “ Long and long happiness”. Another meaning is homonymous with the Chinese word “liquor”, which means that the product type is Small-scale Baijiu.
In conclusion, the double meaning of the brand is that it represents the Chinese Small-scale Baijiu that can make consumers feel happy, funny and interesting.
Challenge:
The first challenge in creative design process is to create the natural emotional links with young consumers by more interesting new form of “Dou Xiao Jiu” brand. The second challenge is to solve the conflict between the richness of cartoon comics and the unity of brand image, as well as to ensure the timely update of “Dou Xiao Jiu” comic story. - تحقیق
- Type: Brand Design Research
Goal: Design a best-selling liquor brand online for China's new generation of young people.
Methods: The questionnaire interview, big data analysis, target group research, brand planning analysis are used in this project, and Photoshop, Adobe Illustrator, C4D software are also used to create and design “Dou Xiao Jiu” brand. Meanwhile, the variety of commodity packaging printing processes for batch production are used comprehensively.
Results: The brand and packaging design characteristics of “Dou Xiao Jiu” are identified as miniaturization, IP comic image, modularity and green environmentally.
Effectiveness/Impact: It is the first small comic-themed Baijiu brand for public in China. “Dou Xiao Jiu” has subverted people’s cognition of the past liquor from the different dimensions of liquor taste, brand design, product copywriting, which brought the surprise for consumers. Therefore “Dou Xiao Jiu” Baijiu has achieved good sales after its marketing. - الهام
- According to research, the main consumer group of small bottles of liquor is young people in first-tier cities. In the era of Internet marketing, these people like individualization and uniqueness. We need to establish an emotional connection with them through a "storytelling" design. The packaging should meet the requirements of both offline restaurant sales and online retail.
- پرۏژه مدّت
- The project commenced in March 2021 in Beijing and was completed in December 2021 in Beijing and commenced in March 2022 in the market.
- عملیاتی رۏش
- The product is mainly sold on shopping websites and 24-hour convenience stores, and the sales scenes are including young people’s shopping, friends gathering, and drinking alone. The consumers usually drink the “Dou Xiao Jiu” Baijiu with dishes such as barbecue, hot pot and etc., which are favored by Chinese young people.
- پیٹنٹان
- This work is all original images not copyrighted.
- ٹیمئے اعضا
- LeiXue
XingxingLi
YangMao
YiLi - تصویرانی کریڈٹ
- This work is all original images not copyrighted.
اسپانسر
چه Designers.org آن سۏئے بپلٹیت
مئی تبلیغاتی هونبازانی محصولات، خدمات ؤ فرصتان دریافت کنیت.
گیشتر بچار
ہمربط ڈیزائن
همے دسته بندی ءَ گیشتر اِنعام یافته ڈیزائن، شایستگی ءِ بنیاد ءَ چاگرد کنگ بوتگ.
