Lunar Dinosaur Fantasy World خودی پروموشن by Zhiwen Tang is a highly esteemed winner of the very prestigious 2024 A' Design Award برنجی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.
برنجگرافک· 2024
Lunar Dinosaur Fantasy World خودی پروموشن
by Zhiwen Tang
Client: Zhiwen (Esther) Tang
A' Design Award برنجی انعام Winner in گرافک Category
Verified Award Winner
Verify Award Status for #159698The Design
About Lunar Dinosaur Fantasy World خودی پروموشن
لونر ڈائنوسار فینٹسی ورلڈ تصویراں ته ہنر و سائنس یکجاہ کنت کہ اے ته ڈائنوسار چانگ ئا سر زندگی کنت۔ تفصیلی حیاتیات و نجوم ئی تحقیق ئا بنیاد ئا سرا، ای اے دنیائے پیش کنت کہ آشنا چیزاں خیالی چیزاں گوں یکجاہ کنت۔ جوان دماغاں ته کنجکاوی جاگ کنگ ئا ہاتیرا ڈیزائن کرگ بیتگ، ای پروجیکٹ تعلیمی مواد تخلیقی قصہ گوئی گوں ملاپ دیت، و اے دلکش بصری بیانیہ پیش کنت کہ قدیم و بیرونی خلائی چیزاں تلاش کنت۔ ای تعلیم ئا مالامال کنگ ته ڈیزائن ئے نقش ئی زورآور مثال انت۔
The Recognition
About the A' Design Award برنجی انعام
Lunar Dinosaur Fantasy World خودی پروموشن A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Lunar Dinosaur Fantasy World خودی پروموشن چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Lunar Dinosaur Fantasy World خودی پروموشن ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This work is particularly valuable to me because it questioned the concept that knowledge restricts imagination and displayed the possibility of creativity. Esther Tang's objective was to motivate individuals to maintain an open mind, be inventive and original, and value and believe in science.
- Dimensions & Packaging
- Multiple Dimensions
8.50" x 13.00" & 10.00" x 20.00" - Tags
- Illustration, Visual Design, Children's Book, Children's Illustration
- Production Technology
- Digital Painting, Photoshop
- Design Challenge
- Lunar Dinosaur Fantasy World navigated a maze of creative and practical challenges. Internally, it balanced historical accuracy with imaginative storytelling and aimed to engage children by weaving in social themes relevant to science education. Externally, it contended with copyright laws, technological limitations, and the need for meticulous research within a tight budget. Leveraging advancements in digital art tools became a pivotal strategy, enabling the team to produce vibrant, educational content. Overcoming these hurdles required a collaborative, multidisciplinary approach, blending science, law, education, and digital creativity. This journey underscored the project's commitment to innovation, demonstrating how challenges can spark inventive solutions that enrich educational media.
- Research
- Lunar Dinosaur Fantasy World serves as a pioneering exploration into the confluence of creativity, education, and science, aiming to ignite the imaginations of young minds through the fantastical concept of dinosaurs living on the moon. At its core, the research employs a qualitative and exploratory approach, seeking to understand and expand the creative and scientific horizons of children. The objective is clear: to foster a sense of wonder and curiosity about the universe and its ancient inhabitants, while subtly introducing the children to scientific principles. Through a combination of literature review and creative workshops, the project delves into existing knowledge of dinosaurs and space, using interviews with children and educators to gather insights and employing sketching and storyboarding as tools to bring imaginative concepts to life.
Participants, including children of varying ages and educators, play a crucial role in shaping the project's direction, providing valuable feedback that informs the creation of engaging and educational illustrations. These illustrations not only captivate the children's interest but also encourage them to question and explore the world around them, demonstrating the project's success in achieving its goals.
The results and insights gained from this endeavor highlight the transformative power of integrating educational content with creative storytelling, proving that learning can be both fun and impactful. In the broader context, the project underscores the potential for innovative educational tools in the business sector, advocates for the integration of creativity in science education within society, and inspires designers to pursue imaginative approaches in educational content delivery. Ultimately, the dinosaur series project exemplifies how imaginative storytelling and educational initiatives can work hand in hand to inspire future generations, encouraging them to explore, question, and understand the world in new and exciting ways. - Inspiration
- These project is inspired by a question my younger brother asked Esther, "Are there any people on the moon?". Knowing the answer, of course, she choose not to tell him the plain fact but to draw two diptychs of dinosaurs living on the moon. Esther wants to use these images to boost kids' imagination and creativity about the universe and dinosaurs before being taught with knowledge.
- Project Duration
- This project was started in December 2021 in New York City and finished in May 2022 in New York City. It was exhibited in Beijing, China, 2023, for Yi Jie Illustration Exhibition, and won many awards such as Communication Arts 63rd and China Illustration Biennale, 2022.
- Operation Flow
- The combination of imaginative storytelling with interactive technology captivates audience, encouraging them to explore and learn. It performs better by leveraging the natural human tendency for exploration and discovery, thus fostering a love for science and creativity. They could explore their imagination through the visual experince of the illustration series.
- Image Credits
- All credits to Zhiwen (Esther) Tang
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