72 Xiangyu The Conqueror Liquor شراب بوتل بندی by Lubo Cao, Xiaoqiang Hu and Pengfei Dai

72 Xiangyu The Conqueror Liquor شراب بوتل بندی by Lubo Cao, Xiaoqiang Hu and Pengfei Dai is a highly esteemed winner of the very prestigious 2024 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.

برنجپیکیجنگ· 2024

72 Xiangyu The Conqueror Liquor شراب بوتل بندی

by Lubo Cao, Xiaoqiang Hu and Pengfei Dai

Client: Hubei Shihua Liquor Co., Ltd

A' Design Award برنجی انعام Winner in پیکیجنگ Category

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Verified Award Winner

Verify Award Status for #159759

View at A' Design Award Press Release Award Badge

Colors

The Design

About 72 Xiangyu The Conqueror Liquor شراب بوتل بندی

72 شیانگ یو فاتح شراب یک چینی بائیجیو ءِ واسطہ جوڑ بوتہ بوتل بندی اِنت۔ بوتل ءِ شکل ءِ تہ‌پایہ (Tripod) ءِ مانگ اِنت، اے ہمے شکل چینی تاریخ و ثقافت ءِ تہا وقار و طاقت ءِ نمائندگی کنت۔ بوتل ءِ سر شہنشاہ یان شینونگ ءِ گاؤ سر ءِ نمونہ ءَ جوڑ بوتہ، کہ حکمت و دلیری ءِ علامت اِنت۔ سیاہ رنگ اصلی رنگ اِنت، بلے سونہین، برنجی و سرخ رنگانی چہ همراہی ءَ یک بصری تضاد پیدا بیت۔ تہ‌پایہ ءَ ربط دار خمیدہ نشان اُبھرتہ (embossed) شکل ءَ جوڑ بوتہ اَنت۔ رنگین بھگان چمکیت درجہ اَنت، امّا سیاہ بھگان مات (matte) اَنت۔ اے پیکج مہمانی و ضیافتان و تحفہ دیگ ءِ واسطہ تیار بوتگ اِنت۔

The Recognition

About the A' Design Award برنجی انعام

72 Xiangyu The Conqueror Liquor شراب بوتل بندی A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ 72 Xiangyu The Conqueror Liquor شراب بوتل بندی چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ 72 Xiangyu The Conqueror Liquor شراب بوتل بندی ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is inspired by Xiang Yu, the Overlord of Western Chu, who wore golden armor and raised the tripod. The bottle's crown is modeled on the ox head of Emperor Yan Shennong. The bottle is dominated by black with gold, bronze, and red accents. This color palette creates a striking visual contrast while exuding a classic and noble feel, as well as a strong historical and cultural touch.
Dimensions & Packaging: Length*width*height: 20.7x15.4x30.8cm
Capacity: 500ml
Tags: Premium wine, hold a significant value of collection, cultural inheritance, artifact shape with traditional Chinese culture, manufactured by multiple processes.
Production Technology: The bottle's curved symbol related to the tripod uses an embossing process. Visually striking areas in gold, bronze, and red are given a glossy finish, and the dominant black area uses a matte process. Multiple processes create a layered visual effect and a sumptuous noble feel. The wine boasts a rare flavor and a more significant collection value because it is made from raw pulp, the alcohol content of which is naturally reduced after 20 years in the cellar.
Design Challenge: The challenge for this design is how to create this 72° Xiangyu the conqueror liquor with both a unique appearance and high quality, which requires striking a balance between tradition and innovation. Breaking the boundaries of traditional wine design, we've borrowed from the traditional Chinese symbol of the tripod and the shape of Emperor Yan Shennong’s ox head, combined with the stately color scheme with a historical touch, to create a highly recognizable wine profile with rich stories.
Research: Premium wine has become an essential element in various occasions in China. A well-brewed quality wine is always a representation of respect, celebration, or sharing. The 72° Xiangyu the conqueror liquor exhibits superior quality in flavor and indicates its unique cultural connotation from the inside out, highlighting its sharing significance among a variety of wines.
Inspiration: The bottle is shaped like a tripod, which represents dignity and power in Chinese history and culture. Xiang Yu's lifting of the tripod is considered strong and intrepid, earning him the title of "Overlord". This title is introduced into the product name and design inspiration to ensure its consistency. The bottle's crown resembles the shape of Emperor Yan Shennong's ox head - a symbol of wisdom and courage- adding a unique cultural connotation to its appearance.
Project Duration: The project finished in October 2021.
Operation Flow: Wine is a good offer at high-level business banquets and a precious gift. This design is an artwork with good flavor and an attractive look, exhibiting a strong historical and cultural touch. Its appearance incorporates historical and cultural allusions, resembling a valuable artifact. The rich flavor and aroma complement its allusion-inspired appearance. Each drop is reminiscent of the memory of history. This noble and elegant wine is suitable for banquets and is a respect for recipients.
Team Members: Lubo Cao, Xiaoqiang Hu, Pengfei Dai
Image Credits: HUBEI SHIHUA LIQUOR CO.,LTD