Le Chateau XO کونیاک ءِ پیکنگ by Tiago Russo and Katia Martins is a highly esteemed winner of the very prestigious 2024 A' Design Award نقرئی انعام in پیکیجنگ ڈیزائن Competition Category.
نقرہپیکیجنگ· 2024
Le Chateau XO کونیاک ءِ پیکنگ
by Tiago Russo and Katia Martins
Client: Le Portier
A' Design Award نقرئی انعام Winner in پیکیجنگ Category
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The Design
About Le Chateau XO کونیاک ءِ پیکنگ
لی شاتو ایکس او (Le Chateau XO) یک کونیاک ءِ پیکنگ انت۔ شیشہ ای بوتل ءِ تیز جیومیٹری خط و یک پہنات پروفائل است کہ محکم گرگ ءَ کمک کنت۔ بوتل ءِ بُن، رِتک ءِ وہدا بوتل ءِ توازن ءَ آسان کنت۔ بوتل ءِ گردن یک سُہرین دھاتی پروفائل ءَ تمام بوتگ کہ کندہ کاری و نقش دار انت تانکہ بافت داشتہ بہ بیت، و سرا یک تہارین سربند دھاتی حاشیہ آں گوں ایر کتہ بوتگ۔ پیشکش ءِ ڈبہ چاپ بوتگیں، ابھار دار و ورق کاری بوتگیں سویڈ ءَ گوں پوشیدہ انت، درون ءِ رنگ روشنیں کریمی، سُہرین حاشیہ و ڈن نیمگا تہارین دار ءِ نقش گوں انت۔ یک کتابچہ ڈبہ ءِ اندر داشتہ بوتگ انت۔ اے ڈیزائن ءِ مقصد ہمے انت کہ کونیاک ءَ یک روشن و بلندیں موجودگی بہ دنت۔
The Recognition
About the A' Design Award نقرئی انعام
Le Chateau XO کونیاک ءِ پیکنگ A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Le Chateau XO کونیاک ءِ پیکنگ چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Le Chateau XO کونیاک ءِ پیکنگ یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- An evolution of the brand's portfolio, Le Chateau XO brings a more premium, striking and luxurious approach to Le Portier Cognac. The bottle's harsh geometric lines associated with a flattened profile allows for an optimal grip, with the bottle's base assisting in the gravity balance for pouring. The packaging further enhances the senses, with a soft suede texture cladding bottle and booklet, separated by a finely crafted gold trim from the rich wood shades that pay tribute to the cognac casks.
- Dimensions & Packaging
- Knurls, grooves, embossing and engraving define the intricacies of Le Chateau XO. With clean aesthetics, without organic ornament, the glass vessel focuses on minimalist artwork, where textures add an additional layer of intensity to the touch, which is enhanced and translated into the box itself. Embossed and engraved layers add an additional complexity do the suede, with a metal trim shadow gap generating the additional depth to the outer box, Le Chateau XO is an immersive sensorial journey.
- Tags
- Cognac, luxury, design, craftsmanship, Shannon, experience, immersion, packaging, product, exclusive
- Production Technology
- Le Chateau XO's bottle neck receives a gold metallic profile all the way around, engraved and knurled to bring additional texture and grip to the elongated neck. Above, a dark obsidian closure with metal trims top the luxurious feel of the bottle, with the harsh, cold materials contrasting with the cognac's natural colour and the softness of the box interiors. Printed, embossed and foiled suede bring an immersive, highly sensorial texture to the box, culminating in the deep wood grain outside.
- Design Challenge
- The XO cognac product language is one of elegance and elevation. Across the market, it is often seen utterly different approaches, but usually with the tendency to attach an organic shaping towards this type of product and vessel. For Le Chateau XO, design process focused on a completely different language, disruptive, luxurious, yet approachable. Clean, strikingly linear aesthetics are balanced with elongated curvatures and thick glass, providing the ultimate presence to this product.
- Research
- With a direct focus on the history of Shannon Sharpe and Mary Porter that is a reflection of the brand heritage, Le Chateau XO aims to intense visual assets, to the delicate luxurious elegance that highlights the product's shaping, the cognac itself, and becomes, on its own, a striking presence across any shelf. A stand-out design, in a bottle that brings attention to itself whilst highlighting the natural colours of the cognac, elevating the experience throughout box and vessel altogether.
- Inspiration
- The second launch for Le Portier Cognac, Le Chateau XO follows the success and heritage of the entry-level Shay VSOP cognac. Tailored to a more premium market, with a more aged spirit, the brand's second iteration focuses on a less organic approach than its predecessor. Sharpened curves and a straightened base with a thicker ice allow for a bolder, striking presence of the bottle alone, where the experience box combines cream suede and fine gold detailing with a reach dark tinted oak outside.
- Project Duration
- As a direct successor of Shay VSOP, Le Chateau XO design process came naturally in the following months that followed the arrival of the VSOP version onto the market and its immediate nationwide success. The bottle, completely reinvented and the gold details on both vessel and packaging, such as the profiles that lead to the clasp or the medallion on the back, have been perfected over time to ensure the ultimate luxurious finish that combines excellence, boldness and elegance to this product.
- Operation Flow
- Open the box through the side clasp, whilst contemplating the dark satin wood tones and gold detailing. Inside, the dark tones are contrasted by a light cream suede wrapping the whole interior of the box. On the left side, educational information is foiled onto the fabric, with a booklet allocated in the same finish. On the right, a low opacity pattern is applied to the inlay where the bottle sits, creating further depth and intensity to the reflections across the glass vessel and metallic trim.
- Team Members
- Tiago Russo
Katia Martins - Image Credits
- Le Portier Cognac
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