Borna Sazegan برانڈ ہویت by Doraj Design House is a highly esteemed winner of the very prestigious 2025 A' Design Award برنجی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.
برنجگرافک· 2025
Borna Sazegan برانڈ ہویت
Client: Doraj Design House
A' Design Award برنجی انعام Winner in گرافک Category
Verified Award Winner
Verify Award Status for #160893The Design
About Borna Sazegan برانڈ ہویت
بورنا سازگان یک برانڈ ہویت اِنت کہ ھما کمپنیئے واستہ جوڑ بوتگ کہ گیشتر سازہئانی جوڑ کنت۔ ایں ہویت خطوطاں سرا بنیاد دارِت، کہ فلزی سازہئانی متقاطع خطاں ءِ الہام اِنت، کہ سازش و بنا اَنت کاراں دیم اِستعمال بیت۔ ایں خط جانورانی شکل جوڑ کنیت کہ ھمے شکلاں تئیں یک بنا ءِ سازہ ءِ تفصیل دیستگ بیت۔ ہر جانور یک معنی ءِ حامل اِنت: کرگدن زور و تحمل ءِ نشان اِنت، اسپ تیزی ءِ، کل (آہو) خوششکلی ءِ، و شیر ایں گروہ ءِ سرداری کنت۔ رنگبندی ءِ گرم و سرد رنگ زور ءِ گوڑا آرامی ءِ ھم پیش کننت۔ ایں تصویر ءِ توانیت چہ جزئیاتاں یا مکمل شکلا استفادہ ببیت۔
The Recognition
About the A' Design Award برنجی انعام
Borna Sazegan برانڈ ہویت A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Borna Sazegan برانڈ ہویت چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Borna Sazegan برانڈ ہویت ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
- Dimensions & Packaging
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- Tags
- Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
- Production Technology
- The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
- Design Challenge
- The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
- Research
- Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
- Inspiration
- Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
- Project Duration
- The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
- Operation Flow
- Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
- Patents
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- Team Members
- Mohammad Roustaei, Amirhossein Paydar
- Image Credits
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