Inmyes برانڈ ہویت by Chungsheng Chen and Jinhe Wang

Inmyes برانڈ ہویت by Chungsheng Chen and Jinhe Wang is a highly esteemed winner of the very prestigious 2024 A' Design Award آسنین انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.

آسنگرافک· 2024

Inmyes برانڈ ہویت

by Chungsheng Chen and Jinhe Wang

Client: Tainan University of Technology/Product Design Department

A' Design Award آسنین انعام Winner in گرافک Category

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Colors

The Design

About Inmyes برانڈ ہویت

Inmyes یک برانڈ ہویت انت کہ یک عینک لینس کمپنی‌ئے واستہ جوڑ بوتگ۔ نام ءِ اصل "in my eyes" (منی چمّاں ءِ اندر) ئے فقرہ‌ئے کنارا آتکگ و اے فکر ءِ نمائش کنت کہ دنیا یک ذاتی نگاہ ءَ چہ دیستگ بیت۔ اولی ھرف ءِ کوچک نویسگ ھر یک مشتری ءِ گوں یک نزدیک و ذاتی رابطہ ءِ اشارہ انت۔ ھرف M ءِ شکل اے گونہ جوڑ بوتگ کہ یک دست دیگ ءِ حالت ءَ نمائش کنت، کہ برانڈ و انکہ مشتریانی مینجگ ءِ اعتماد ءِ یک نشان انت۔ اے لوگو عینک ءِ کیس‌ان، کاروباری کارت‌ان، پیکنگ، ویب‌سائٹ‌ان و سوشل میڈیا سرا بہ‌کار برت بیت۔ رنگ RGB، CMYK و Pantone ءِ صورت ءَ فراھم بوتگ انت تاکہ تمام میڈیا ئان سرا یک ھمگون ظاھر برقرار بیت۔

The Recognition

About the A' Design Award آسنین انعام

Inmyes برانڈ ہویت A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Inmyes برانڈ ہویت چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Inmyes برانڈ ہویت ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
Dimensions & Packaging: Minimum height of the logo: 4 mm
Tags: Branding, Visual Identity, Logo Design, Lenses, Eyeglass
Production Technology: The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
Design Challenge: Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
Research: iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
Inspiration: The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
Project Duration: The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
Operation Flow: The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
Team Members: ChungSheng Chen
JinHe Wang
TingYuan Lin
WanYun Lo
Tainan University of Technology/Product Design Department
Acdesign Associates International Co.,Ltd
Bin Shyh Enterprise Co.,Ltd.
Image Credits: Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.