Paper and Wood نمائشی بوٹھ by Kodai Fukuchi is a highly esteemed winner of the very prestigious 2025 A' Design Award برنجی انعام in ٹریڈ شو آرکیٹیکچر، انٹیریئرز ءِ ایگزیبٹ ڈیزائن Competition Category.
برنجٹریڈ شو· 2025
Paper and Wood نمائشی بوٹھ
Client: Hakuten Corporation
A' Design Award برنجی انعام Winner in ٹریڈ شو Category
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- Verified Award Winner
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The Design
About Paper and Wood نمائشی بوٹھ
کریشیا ئے بوٹھ ءَ کاگذ ءُ لکڑ ئے سوچ ءِ گۆن پائیداری ئے نشان دیگ بیت، ھمے ھۆر کنگ ءِ ھۆر ھمگ چیزے دوبارہ کارمرز یا ریسائیکل بنت. ایشی روچانی زندگی ءَ لکڑ ئے کردار ءُ کریشیا ئے کچرہ کم کنگ ئے پابندی ءَ روشن کنت. ھوکائیدو ئے پتلگ کنگ بوتگیں لکڑی پائپان ءُ بے اوزار فرش ئے گۆن، ای ساخت پائیدار نمائشی ڈیزائن ءَ نۆک سرءَ آبات کنت. یک ۷۵ میٹری کاگذی نصب کریشیا ئے دراجیں لپیٹی ٹائلٹ کاگذ ءَ پیش کنت، ودی سرپلس ھۆر کنگ ءِ گۆن استمپ ریلی ریسائیکلنگ ءَ برجاہ کنت. ای کوشست کچرہ ءَ کم کنت ءُ پورا صنعت ءَ پائیداری ئے تہسا دنت.
The Recognition
About the A' Design Award برنجی انعام
Paper and Wood نمائشی بوٹھ A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Paper and Wood نمائشی بوٹھ چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Paper and Wood نمائشی بوٹھ ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is designed to prompt reflection on the everyday use of "paper and wood". It aims to advocate how wood resources are integral to our lives and provides detailed exhibitions on the importance of paper recycling. In booth decorations, it emphasizes the importance of wood resources by exclusively using "paper and wood", achieving a design that visualizes the intended message while promoting environmentally sustainable practices and reducing environmental impact.
- Dimensions & Packaging
- Booth Size : W9000 x D6000 x H3600
- Tags
- Sustainability, Exhibition booth, Paper and wood, Zero waste, Reuse, Recycling
- Production Technology
- Crecia's toilet paper is three times longer than traditional rolls, visually represented by incorporating approximately 75 meters of paper into the upper construction to showcase this feature. Additionally, three types of plywood are randomly combined to emphasize the natural beauty of wood tones and textures. The wooden structures are designed with disassembly in mind, using screws only for fixation, and puzzle-like shapes enable easy installation of wooden flooring without the need for tools.
- Design Challenge
- When creating booths using only "paper and wood," the most challenging aspect was the booth's structure. Through trial and error, we replaced metal pipes commonly used in construction scaffolding with wooden pipes. These wooden pipes are made from thinned-out Todomatsu (Hokkaido fir), significantly contributing to regional forestry promotion. This design not only enhances the quality and uniqueness of the design but also contributes to solving and developing forestry challenges.
- Research
- Conventionally, exhibitions have generated substantial waste, but Crecia's initiative has garnered attention for waste reduction in the exhibition industry, ushering in a new concept. Designs using only wood and paper, both recyclable, enhance exhibition sustainability, leading to economic benefits from reduced waste disposal costs. Moreover, this new concept has influenced other exhibitors and the entire industry, promoting the adoption of sustainable exhibition practices.
- Inspiration
- Crecia manufactures and sells paper products such as tissues and toilet paper, using paper made from environmentally friendly and sustainable wood resources. To convey the sustainability of these wood resources, they came up with the idea of creating a booth using only "paper and wood" materials, aiming to produce no waste by reusing or recycling everything after the event. They focused on designs that highlight the essence of "paper and wood" without unnecessary processing.
- Project Duration
- It was exhibited at Tokyo Big Sight in Japan in August 2023.
- Operation Flow
- At our booth, we conducted a stamp rally using surplus tissue box materials from the manufacturing process instead of regular paper. This initiative aimed to educate visitors on the recyclability of paper. Participants completed the rally by depositing stamped papers into a collection box, reinforcing the message of recycling. Additionally, we conducted surveys to understand how people dispose of used tissue boxes, further promoting paper recycling.
- Patents
- Copyright belongs to Hakuten Corporation, 2023.
- Team Members
- Designer : Kodai Fukuchi
Creative Director : Ryosuke Suzuki - Image Credits
- Photographer : Akitoshi Kudo
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