Avand اصلی کاروانک: پیسٹری ءِ بند بندی by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 A' Design Award آسنین انعام in پیکیجنگ ڈیزائن Competition Category.
آسنپیکیجنگ· 2025
Avand اصلی کاروانک: پیسٹری ءِ بند بندی
Client: Avand Pastry
A' Design Award آسنین انعام Winner in پیکیجنگ Category
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The Design
About Avand اصلی کاروانک: پیسٹری ءِ بند بندی
کتاب ءِ متن: اَوَند یک پیکجنگ سلسله اِنت کہ یک بوتیک پیسٹری برانڈ ءِ واسطہ جوڑ بوتگ۔ ایں رینج ءِ منجاں سہ کیک بکس، یک کوکی بکس و یک کاغذی پیالگ شامل اَنت۔ دستی برش نقاشی دیجیٹل آرٹ گوں ملگپت بوتگ تاکہ آزاد شکل جوڑ بہ بنت کہ یک هنری اثر ءِ ماننک اِنت۔ گہوار سبز و طلائی رنگ بہ عنوان برانڈ ءِ اصلی رنگ استعمال بوتگ اَنت۔ رنگ بوتگیں سطح ءِ پیسٹری ءِ دستی ساختن ءِ ماہیت و تولید ءِ گشت میاں دقت ءِ نمود دنت۔ یک پویا شناخت ءِ رویہ استعمال بوتگ، ہماں گون بند بندی مختلف هنری تاثرات بار کنت، نہ کہ یک ثابت نقش و نگار۔
The Recognition
About the A' Design Award آسنین انعام
Avand اصلی کاروانک: پیسٹری ءِ بند بندی A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Avand اصلی کاروانک: پیسٹری ءِ بند بندی چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Avand اصلی کاروانک: پیسٹری ءِ بند بندی ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
- Dimensions & Packaging
- Cake Box 1: Width 110 mm x Depth 105 x Height 105mm
Cake box 2: Width 210 mm x Depth 210 x Height 105mm
Cake box 3: 310 x 310 mm
Cookie box: 250 x 87 x 45 mm
Paper Cup: 360 cc - Tags
- Packaging, Design, Pastry, Cake, Cookie,
- Production Technology
- A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages.
The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production. - Design Challenge
- The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
- Research
- The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
- Inspiration
- The Design is inspired by art, painting, and brush effects.
Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer. - Project Duration
- The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
- Operation Flow
- The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
- Image Credits
- Designer: Masoud Najafi.
Strategist: Nima Saade
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