Mahjong Lucky Coffee قهوہ ءِ پیکجنگ by Wenduan Su

Mahjong Lucky Coffee قهوہ ءِ پیکجنگ by Wenduan Su is a highly esteemed winner of the very prestigious 2025 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.

برنجپیکیجنگ· 2025

Mahjong Lucky Coffee قهوہ ءِ پیکجنگ

by Wenduan Su

Client: Shenzhen Technology Unversity

A' Design Award برنجی انعام Winner in پیکیجنگ Category

14,802

Verified Award Winner

Verify Award Status for #162841

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mahjong Lucky Coffee قهوہ ءِ پیکجنگ

ماہ‌جونگ لکی کافی یک قہوہ پیکجنگ ڈیزائن ءِنت کہ ماہ‌جونگ ءَ ز، یک روایتی چینی گیم ءَ، الہام گِپتگ. ہر بیگ ءَ یک ماہ ءِ قہوہ ہست، کہ ماہ‌جونگ ءِ دو دستاں ءَ برابرینت۔ یک دست بہ عنوان برندہ دست ترتیب دات بوتگ۔ دوہمی دست ءَ خریدار پورا کنت، چوں کہ قہوہ ءِ ہر پورشن یک ٹائل ءِ رنگ ءَ کشگ بوتگ و پیٹرن تاں پورشن ءِ واز کنگ ءِ وقت ءَ نامعلوم دیمگ ءَ گندگ بیت۔ بولڈ نارنجی و سرخ رنگ و جوان لیٹرنگ جوان مصرف‌کنوکاں ءَ خطاب کننت۔ دو ذائقہ پیش دیگ بوتگ اَنت۔ ایں پیکجنگ روزانہ ءِ یک عادت ءَ یک گیم ءَ بدل کنت۔

The Recognition

About the A' Design Award برنجی انعام

Mahjong Lucky Coffee قهوہ ءِ پیکجنگ A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Mahjong Lucky Coffee قهوہ ءِ پیکجنگ چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Mahjong Lucky Coffee قهوہ ءِ پیکجنگ ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
Dimensions & Packaging: The test model was completed using 3D printing and origami techniques.
Tags: Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
Production Technology: Mold Injection，Origami
Design Challenge: Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
Research: Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
Inspiration: Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
Project Duration: Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
Operation Flow: Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.