Grace Flow Protein Boost Primary Function: مشروب بوتل پیکجنگ by Jeff Wu

Grace Flow Protein Boost Primary Function: مشروب بوتل پیکجنگ by Jeff Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.

برنجپیکیجنگ· 2025

Grace Flow Protein Boost Primary Function: مشروب بوتل پیکجنگ

by Jeff Wu

A' Design Award برنجی انعام Winner in پیکیجنگ Category

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The Design

About Grace Flow Protein Boost Primary Function: مشروب بوتل پیکجنگ

Book Text: گریس فلو پروٹین بوسٹ یک بوتل پیکجنگ ڈیزائن ئے کہ گوں یک ہائی پروٹین فنکشنل مشروبی جوڑا اِنت، کہ جوان فٹنس دوستانی واستہ تیار بوتہ۔ ای مایع پروٹین یک بارا کولا کنو ءُ ورا کنو مزن، بے آنکہ پروٹین پاؤڈر ءِ رنگا ملانی درکار بیت۔ اصلی بصری عنصر چینی حرف "کول" ءِ گوں برانڈ ءِ نامے (لاطینی حروفانی گوں) پیوند دئیت، ءُ ای دو گون یک ھمگون سٹروک شریک اِنت۔ بوتل ءِ گلو یک ھینڈل ءِ شکلا ساز بوتہ، ءُ رنگی فرق ذائقہ ءِ نشان دئیت۔ بوتل PET ماد سرا استریچ بلو مولڈنگ ءِ روش گوں ساز بوتہ، ءُ یک میٹالک رنگی حرارتی شرنک فلم تمام بوتل ءِ بدنا پیچ دئیت۔

The Recognition

About the A' Design Award برنجی انعام

Grace Flow Protein Boost Primary Function: مشروب بوتل پیکجنگ A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Grace Flow Protein Boost Primary Function: مشروب بوتل پیکجنگ چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Grace Flow Protein Boost Primary Function: مشروب بوتل پیکجنگ ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
Dimensions & Packaging: 1/2length：186.35mm
surface area：28725mm2
stability angle：18.67°
gravity center：69.4mm
Tags: GraceFlow Protein Boost
Production Technology: Outer bottle: PET, stretch blow molded.
Bottle labeling process: Metal colored heat shrink film, fully wrapped form.
Design Challenge: This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve.
So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence.
Research: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Inspiration: For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design.
For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted.
Project Duration: The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
Operation Flow: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Team Members: Jeff Wu
Juan ying Zheng
George Zhang
qiong Wu
chen Li
Image Credits: Design agency:Beijing Perfect Point Design
Design Director：Jeff Wu