Hong Lou Meng Dream Ten شرابی پیکنگ by Chuan Zhang

Hong Lou Meng Dream Ten شرابی پیکنگ by Chuan Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award آسنین انعام in پیکیجنگ ڈیزائن Competition Category.

آسنپیکیجنگ· 2025

Hong Lou Meng Dream Ten شرابی پیکنگ

by Chuan Zhang

Client: Chuan Zhang

A' Design Award آسنین انعام Winner in پیکیجنگ Category

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Verified Award Winner

Verify Award Status for #164550

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hong Lou Meng Dream Ten شرابی پیکنگ

هونگ لو منگ ڈریم ٹین یک لگژری پیکنگ ڈیزائن ءِ بائیجیو ئان، کہ یک روایتی چینی شراب اِنت۔ بوتل ءِ شکل گرینڈ ویو گارڈن ءِ چھت ءِ لائن ءِ پیرو کنت، کہ یک منظر ءِ کلاسیک ناول "ڈریم آف دی رِڈ چیمبر" ءِ ہمے۔ پلانٹین ءِ گپتان ءِ نقش و نگار بوتل ءِ گِردا لیئرز ءَ ترتیب دیت گئے ہاست، کہ تاش شدہ لباسانی یاد ءَ دیت۔ بوتل نفیس سرامیک ءَ جوڑ بوتہ اَنت و کلوازونے اینمل ورک ءَ سرا فینش بوتہ اَنت، کہ یک روایتی چینی ہنر ءِ اِنت۔ متضاد رنگ شکل ءِ بصری وضاحت ءَ بلندتر کنت۔ شکل آسان دستگیری و کھلائی ءِ حمایت کنت، و صاف لیبلنگ محصول ءِ معلومات ءَ پیش کنت۔

The Recognition

About the A' Design Award آسنین انعام

Hong Lou Meng Dream Ten شرابی پیکنگ A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Hong Lou Meng Dream Ten شرابی پیکنگ چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Hong Lou Meng Dream Ten شرابی پیکنگ ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Dimensions & Packaging: 150*300*115mm
Tags: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Production Technology: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Design Challenge: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Research: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Inspiration: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Project Duration: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Operation Flow: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Team Members: Chuan Zhang