ڈیزائن Meet in Arcadia Braand Hoiyata Digain چه ڈیزائنر Xiaoming Meng and Xueke Fang یک باز باایزّتین بُردکار ته 2025 A' Design Award برنجی انعام ته بخش رقابتی گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن اِنت.
برنجگرافک· 2025
Meet in Arcadia Braand Hoiyata Digain
چه Xiaoming Meng and Xueke Fang
مشتری: China Social Entrepreneur Foundation
بُردکار A' Design Award برنجی انعام ته بخش گرافک
تصدیقبوتگین ایوارڈ بُردکار
ایوارڈ حالت تصدیق په #164726ڈیزائن
Meet in Arcadia Braand Hoiyata Digain ءِ بارءَ
Kitāb Matn: Meet in Arcadia yak braand hoiyata digain ant ke Chin-ay Guizhou Province-ay Longtang Deh-ay bahal-ay tāza-korag proje-ay bahr-ā sāzag bīt. Logo Chin-ay harf-ay "husn/zebāyī"-ā ilhām gīt. Pallag-pallag birinj-ay zamīn-ān yak minimāl ao mujarrad rawesh-ā kashag bītagant. Zamīn-ānī sarā, mujarrad Miao deh-ay gharān o harf-ay khaton-ā gwāzant, o yak khat bām bīt. Ē hoiyat mahalli seyāhat-ā ke asli mahalli sanat ant, dastgirī kant. Digain-ay hadaf ant ke mahalli farhang-ā pēsh bidārant o dehwāl-ān-ā madad bidant ke braand-ay sāzag-ā shirkat bikanant.
پِجّاری
A' Design Award برنجی انعام ءِ بارءَ
Meet in Arcadia Braand Hoiyata Digain A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Meet in Arcadia Braand Hoiyata Digain چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Meet in Arcadia Braand Hoiyata Digain ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
ڈیزائن ءِ پُشت سر
پریس کِٹ
اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.
- خاصین بزانتان
- In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
- اندازه ؤ بستهبندی
- Height 594mm x Width 420mm
- ٹیگان
- Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
- تولید ٹکنالوجی
- I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.
Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement. - ڈیزائن چیلنج
- In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
- تحقیق
- I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges. - الهام
- The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
- پرۏژه مدّت
- The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
- عملیاتی رۏش
- Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
- پیٹنٹان
- Logo (2022) China Social Entrepreneur Foundation
- ٹیمئے اعضا
- Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang - تصویرانی کریڈٹ
- [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]
اسپانسر
چه Designers.org آن سۏئے بپلٹیت
مئی تبلیغاتی هونبازانی محصولات، خدمات ؤ فرصتان دریافت کنیت.
گیشتر بچار
ہمربط ڈیزائن
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