ڈیزائن Brown Brothers Limited Edition Primary Function: شراب بوتل بندی چه ڈیزائنر Yiqi Tang and Zona Yuechen Guan یک باز باایزّتین بُردکار ته 2025 A' Design Award آسنین انعام ته بخش رقابتی پیکیجنگ ڈیزائن اِنت.
آسنپیکیجنگ· 2025
Brown Brothers Limited Edition Primary Function: شراب بوتل بندی
چه Yiqi Tang and Zona Yuechen Guan
مشتری: Brown Brothers
بُردکار A' Design Award آسنین انعام ته بخش پیکیجنگ
تصدیقبوتگین ایوارڈ بُردکار
ایوارڈ حالت تصدیق په #164761ڈیزائن
Brown Brothers Limited Edition Primary Function: شراب بوتل بندی ءِ بارءَ
Book Text: براؤن برادرز لمیٹڈ ایڈیشن یک بندی ئے که یک میوگی جهکاں موسکاتو شراب واسطہ ڈیزائن بوته. ایں رینج سے سہ قسم مہیا انت که صبح، گدان و نیمروچی ءِ نمائندگی کننت. هر یک قسم ءِ سرا خوشبودار سیاهی لگیت شته، ات که هر لهجہ ءِ گوں مناسب خوشبو ئے پرکش بیت. روشن رنگ و زندگ ساں الگو یک استوایی گرمگ ءِ جشن و ملاقات ءِ خیال ئے یاد آورنت. بوتل یک معیاری 750 ملی لیٹر ی شکل ئے که سے دوباره کاراں گلاس ساخته بوته و گوں دوامدار و اعلیٰ کوالٹی گرافکس چاپ بوته. مقصد ایں بوته که بندی ئے هم نگاه و هم بوے واسطہ کشش دار کنگ بیت.
پِجّاری
A' Design Award آسنین انعام ءِ بارءَ
Brown Brothers Limited Edition Primary Function: شراب بوتل بندی A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Brown Brothers Limited Edition Primary Function: شراب بوتل بندی چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Brown Brothers Limited Edition Primary Function: شراب بوتل بندی ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔
ڈیزائن ءِ پُشت سر
پریس کِٹ
اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.
- خاصین بزانتان
- The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
- اندازه ؤ بستهبندی
- The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
- ٹیگان
- Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
- تولید ٹکنالوجی
- The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
- ڈیزائن چیلنج
- The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
- تحقیق
- The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
- الهام
- The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
- پرۏژه مدّت
- The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
- عملیاتی رۏش
- The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
- ٹیمئے اعضا
- Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan - تصویرانی کریڈٹ
- Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
اسپانسر
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گیشتر بچار
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