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Cristaderm برانڈئی هویت by Wai Ho Cheung

Cristaderm برانڈئی هویت by Wai Ho Cheung is a highly esteemed winner of the very prestigious 2025 A' Design Award آسنین انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.


آسنگرافک· 2025

Cristaderm برانڈئی هویت

by Wai Ho Cheung

Client: Cristaderm

A' Design Award آسنین انعام Winner in گرافک Category

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Verified Award Winner

Verify Award Status for #165655

Colors

The Design

About Cristaderm برانڈئی هویت

کرسٹاڈرم، یک کوریائی پوستئی مراقبتئی برانڈ اِنت که سائنسی نوآوری گون نفیس ڈیزائنے ضم کنت۔ ڈی‌این‌اے دوتگئین هیلکسے الهام گریتگا، آئی بصری هویت پیچیدہ مالیکیولی نقشانک و کوریائی حروف داریت که یک باریک زیبایی تخلیق کنت۔ لوگو، پاک فونٹ و متوازی‌الاضلاع نقش گون، دقت و نوآوریے نمایش دیت۔ آئیکون سسٹم کیمیائی مالیکیولی فارمولانکے کوریائی حروفاں گون یکجا کنت که فرهنگی و فکری ژرفیے اضافہ کنت۔ اے سوچ‌بیتگ ڈیزائن کرسٹاڈرمئی تصویرے موثر و بصری لحاظا شاندار یقینی کنت، پوستئی مراقبتے نوکیں معیار قایم کنت۔

The Recognition

About the A' Design Award آسنین انعام

Cristaderm برانڈئی هویت A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Cristaderm برانڈئی هویت چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Cristaderm برانڈئی هویت ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Cristaderm is a pioneering skincare brand from Korea, that revolutionizes skincare through cutting-edge biological science and innovative design. The brand specializes in creating professional, mature, and efficient skincare products, incorporating plant exosomes to address various skin issues. This unique approach ensures that every product is both scientifically advanced and aesthetically appealing.
Dimensions & Packaging
Logo, Brand Identity Guidelines, Name Card, Packaging, Booth
Tags
Logo, Brand, Identity, Visual, Name Card, Packaging, Booth, Skincare, Korean, Exosome
Production Technology
Cristaderm leverages the scientific properties of DNA's antiparallel chains and hydrogen bonds to craft its unique design language. The brand's logo, featuring a clean and powerful font, effectively symbolizes the power and precision of science. A prominent feature of the logo is the planar parallelogram motif, inspired by plant exosomes and the intricate structures of DNA, underscoring Cristaderm’s commitment to integrating biological components into skincare. This thoughtful design ensures that each product reflects the brand's high standards in both effectiveness and visual appeal, offering a harmonious blend of scientific rigor and aesthetic sophistication that resonates with the public.
Design Challenge
The main challenge was to create a design that perfectly balances visual appeal and scientific rigor. The goal was to develop a product line that not only grabs attention with its artistic design but also stands out in the market for its strong scientific foundation. This unique blend of art and science ensures that Cristaderm’s products are both visually striking and scientifically advanced, setting a new standard in the skincare industry.
Research
Cristaderm focuses on the physiological characteristics and pathogenesis of different skin types, using plant exosomes as the core ingredient. This scientific focus is mirrored in the brand’s design, which emphasizes clarity, precision, and innovation. The products meet strict scientific standards, ensuring that the design is not only visually appealing but also functionally effective.
Inspiration
Cristaderm’s design is inspired by DNA’s double helix, with antiparallel chains and precise base pairing. This scientific elegance is woven into the brand identity, reflecting its sophisticated roots. The icon system merges chemical molecular formulae with the structure of Korean characters, creating a visually striking design. This blend enriches the brand’s scientific context, highlighting its commitment to innovation and adding cultural and intellectual depth reminiscent of a laboratory.
Project Duration
The project started in July 2021 in Seoul and finished in September 2021 in Hong Kong
Operation Flow
The brand's icon system uniquely merges chemical molecular formulae with elements from the Korean language, plant exosomes, and laboratory motifs, creating a design that is both visually striking and scientifically rich. The circular forms and the combination of long and short strips from the Korean characters add layers of cultural and intellectual depth. Meanwhile, the intricate designs of plant exosomes and laboratory imagery emphasize the brand's innovative approach to skincare. This is complemented by a vibrant palette that reflects the essence of the 21 plant exosomes used in their formulations, underscoring Cristaderm’s commitment to scientific innovation and the natural world.
Team Members
Wai Ho Cheung

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