Rebrand Next بنیادی کارکرد: برانڈنگ by Eluan Araujo

Rebrand Next بنیادی کارکرد: برانڈنگ by Eluan Araujo is a highly esteemed winner of the very prestigious 2026 A' Design Award برنجی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.

برنجگرافک· 2026

Rebrand Next بنیادی کارکرد: برانڈنگ

by Eluan Araujo

Client: Ash Studio

A' Design Award برنجی انعام Winner in گرافک Category

13,468

Verified Award Winner

Verify Award Status for #167125

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Colors

The Design

About Rebrand Next بنیادی کارکرد: برانڈنگ

ای پروجیکٹ یک بصری ہویت سیستم پیش کنت کہ یک مشترک ادارہ ای چوکٹ ءِ تہا مختلف نسلاں ءِ نیامی زندگی ءُ ادامگ ءَ نمایش دنت۔ ای پیشنہاد یک صاف ءُ ماڈیولر ہندسی ساختمانی سرا بنیاد بستگیں انت کہ بصری ہمرنگی ءَ نگہداری کنگ ءَ سرا لچکدار کارگیری ءَ ممکن کنت۔ ای علامت رسمی سادگی ءَ نمادی گہرائی ءِ گوں تہ پیم کنت، کہ ونڈ ونڈیں فارمیٹاں ءُ حاضرینانی نیامی درشتی ءَ اجازت دنت۔ نتیجہ یک پائدار ءُ کارآمدیں ہویت انت کہ ہمے وھد ءِ چیزی بیان ءُ روایت ءِ نیامی تران ءِ لوٹگیں محیطاں ءِ واستہ مناسبیں انت۔

The Recognition

About the A' Design Award برنجی انعام

Rebrand Next بنیادی کارکرد: برانڈنگ A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Rebrand Next بنیادی کارکرد: برانڈنگ چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Rebrand Next بنیادی کارکرد: برانڈنگ ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Dimensions & Packaging: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Tags: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Production Technology: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Design Challenge: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Research: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Inspiration: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Project Duration: The project was developed between March and April 2024 in Curitiba, Brazil.
Operation Flow: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.