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Pattern Reborn فرہنگی پیداوار ڈیزائن by Gang Chen, Chao Yang and Xiaolin Fan

Pattern Reborn فرہنگی پیداوار ڈیزائن by Gang Chen, Chao Yang and Xiaolin Fan is a highly esteemed winner of the very prestigious 2025 A' Design Award برنجی انعام in کلچرل ہیریٹیج ءِ کلچر انڈسٹری ڈیزائن Competition Category.


برنجکلچرل ہیریٹیج· 2025

Pattern Reborn فرہنگی پیداوار ڈیزائن

by Gang Chen, Chao Yang and Xiaolin Fan

Client: Hangzhou Arts and Crafts Museum

A' Design Award برنجی انعام Winner in کلچرل ہیریٹیج Category

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Colors

The Design

About Pattern Reborn فرہنگی پیداوار ڈیزائن

پیٹرن ری بورن یک سلسلہ ءِ فرہنگی پیداواران و پوسٹر بصری‌آنی ہے کہ چینی روایتی ہنری نقش و نگاراں سرا بنیاد ایت۔ موضوع مان روایتی جامگ و سفالی پیداواراں گِپتگ بوتگ ات، بلے مدرن ڈیزائنی وسیلہ ءَ نو سرا شکن و نو تفسیر بوتگ ہن۔ نقش و نگار ڈیجیٹلی طور سرا پروسیس بوتگ ہن تاں دقت ءَ یقینی کن اَنت و پہ نساجی و سفالی مواداں سرا لاگو بوتگ ہن۔ تیاری ءِ طریقہ‌آں مان ڈیجیٹل پرنٹنگ، لیزر انگریوی و گراں تپسر سفالی پزگ شاملیت۔ بصری‌آن مختلف حجم و ماحولاں ءَ موافق بنتگ اَنت۔ ہدف اے ہست کہ روایتی ہنر ءَ حفاظت بہ کنگ بیت و نقش و نگاراں ءَ مدرن زندگی ءِ منزلگ ءِ روشن جاہ بہ دیگ بیت۔

The Recognition

About the A' Design Award برنجی انعام

Pattern Reborn فرہنگی پیداوار ڈیزائن A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Pattern Reborn فرہنگی پیداوار ڈیزائن چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Pattern Reborn فرہنگی پیداوار ڈیزائن ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a design for a cultural and creative product, which was created in collaboration with Hangzhou Arts and Crafts Museum, incorporating traditional patterns and symbols of handicrafts. This design project revitalizes traditional Chinese arts and crafts, allowing people to rediscover the modern charm of Chinese traditional arts and crafts. By extracting traditional patterns from clothing and ceramics, deconstructing and transforming them through modern design, endowing them with contemporary
Dimensions & Packaging
The visual elements are designed for flexible application across various events and activities. They adapt to different sizes and contexts without being constrained by fixed dimensions, enhancing the versatility and creative freedom of the design.
Tags
Traditional Crafts, Cultural Innovation, Modern Design, Pattern Redesign, Chinese Heritage, Textile Art, Ceramic Design, Cultural Fusion
Production Technology
The production combines traditional craftsmanship with modern techniques. Patterns are digitally processed for precision, then applied to materials like textiles and ceramics. Techniques include digital printing, laser engraving, and high-temperature ceramic firing. This ensures durability, vibrant colors, and seamless integration of traditional motifs into contemporary products.
Design Challenge
The main challenge of this project was to maintain the authenticity of traditional patterns while ensuring they fit into modern design aesthetics. Balancing cultural preservation with contemporary relevance required extensive research into traditional motifs and materials.Another challenge was the technical adaptation of traditional designs to modern production processes. Ensuring color accuracy, material compatibility, and design scalability across different products demanded continuous experimentation and refinement. Overcoming these challenges resulted in products that are both culturally meaningful and visually appealing.
Research
This project, in collaboration with the Hangzhou Arts and Crafts Museum, explores how to revitalize traditional Chinese patterns through modern design. By studying motifs from traditional clothing and ceramics, the project aims to preserve cultural heritage while enhancing contemporary relevance. Through deconstruction and transformation, the designs integrate seamlessly into modern cultural products.
Inspiration
This is a series of designs that integrates various traditional Chinese arts and crafts patterns into unique poster visuals. The project aims to blend the distinctive characteristics of Chinese craftsmanship with contemporary design elements, creating a fusion that highlights the beauty of cultural heritage in a modern visual context. Inspired by motifs from traditional clothing and ceramics, the design undergoes deconstruction and transformation, reflecting both historical depth and contemporary aesthetics.
Project Duration
The project started in Hangzhou in March 2023 and was completed in December 2024. The final products were exhibited at the Hangzhou Arts and Crafts Museum, showcasing the successful fusion of traditional Chinese craftsmanship with contemporary design.
Operation Flow
The design process starts with extracting traditional patterns from Chinese clothing and ceramics. These motifs are deconstructed and reinterpreted using modern design techniques to balance cultural authenticity and contemporary aesthetics. The reimagined designs are applied to products like textiles and ceramics, ensuring both functionality and visual appeal in modern life.
Team Members
Designer: Gang Chen, Designer: Xiaolin Fan, Designer: Chao Yang, Designer: Yi Huang, Designer: Ang Lv, Designer: Rui Deng, Designer: Zilong Chen, Designer: Weilong Liu, Designer: Jiayuan Gu, Designer: Hongjin Xiang, Designer: Jiwei Fang, Designer: Yuanxi Guo, Designer: Ziyi Jin, Designer: Yutin Mao, Designer: Lin Ye, Designer: Yiqun Zhang and Designer: Yilin Wang
Image Credits
Image #1: Gang Chen,Xiaolin Fan,Chao Yang, Yi Huang,Ang Lv,
Image #2: Rui Deng, Zilong Chen, Weilong Liu,Jiayuan Gu,
Image #3: Hongjin Xiang, Jiwei Fang,Yuanxi Guo, Ziyi Jin,
Image #4:Yutin Mao,Lin Ye,
Image #5:Yiqun Zhang,Yilin Wang

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