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Coffee Wave کافی کیسہ by ABC Design Communication

Coffee Wave کافی کیسہ by ABC Design Communication is a highly esteemed winner of the very prestigious 2025 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.


برنجپیکیجنگ· 2025

Coffee Wave کافی کیسہ

by ABC Design Communication

Client: Kyma Coffee Grinder’s

A' Design Award برنجی انعام Winner in پیکیجنگ Category

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The Design

About Coffee Wave کافی کیسہ

کافی ویو فلٹر کافی کیسہ بندی یک ڈیزاین پیش کنت کہ چمانی جلب کنت، خاص طورا جوان نسلے مانکا۔ غیر حقیقی زیبائی شناختی کیں اثر تہا، اے سیاہ و سپیدیں عناصر گوں پُرزور رنگ بلاکنگ تکنیکانی سرا ہم بندا یک منحصر بصری ترکیب جوڑ کنت۔ تضاد و رنگین تفصیلاتیں ہم آمیزی کیسہ بندی یک متحرک احساس دیت و آئی بصری طورا گوں دلچسپ کنت۔ ای ڈیزاین رویہ کیں مقصد صارفانی سرا یک رابطہ جوڑگ اِنت، اِشانی برانڈ و آیا ہویت کاوشگ کنگی دعوت دیگ۔

The Recognition

About the A' Design Award برنجی انعام

Coffee Wave کافی کیسہ A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Coffee Wave کافی کیسہ چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Coffee Wave کافی کیسہ ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Coffee Wave filter coffee packaging design sets itself apart from other coffee brands. It evokes curiosity and intrigue, capturing the attention of younger audiences with its surrealistic and steampunk-inspired aesthetics. The design masterfully merges black and white elements with bold colour blocking techniques, creating a visually dynamic and engaging experience. This innovative design invites consumers to explore and connect with the brand making Coffee Wave a memorable choice.
Dimensions & Packaging
Width 98mm x Depth 60mm x Height 180mm
Tags
coffee wave, filter coffee, coffee bag, coffee bag design, futuristic retro design
Production Technology
The material used was a metallic bag. We used white layers to reduce the levels of the metallic effect topically and also we used glossy spot uv, to stress elements such as the balloon, the hat, the eye etc.
Design Challenge
The key challenge in designing the Coffee Wave packaging lay in harmoniously combining diverse images and elements to create a cohesive visual narrative. The goal was to ensure that each element complemented the others, ultimately forming a design that captivates and intrigues. This thoughtful assembly transformed the packaging into a unique storytelling canvas, reflecting the brand's innovative spirit and artistic vision.
Research
The designs creative approach embraces visual disruption and originality. Extensive research was conducted to understand the preferences and behaviours of the target audience, leading to the creation of a collage of disparate objects. This innovative design strategy led to a logo and packaging that engages consumers by inviting them to explore and decipher the connections between the various depicted elements.
Inspiration
The packaging features a retrofuturistic aesthetic. The illustrations on the coffee bag evoke a sense of wonder, blending fiction elements with industrial motifs. The central figure symbolises the fusion of human ingenuity and artistic imagination. The surrounding gears, pipes, and abstract shapes create a visual narrative that mirrors the complexity and richness of the coffee inside. The bold use of colour and texture grabs attention, and reflects the superior craftsmanship of the brand.
Project Duration
The project started in April 2022 in Athens and finished in November 2023 in Athens.
Operation Flow
The exterior of the packaging features a smooth touch, enhancing the tactile appeal while ensuring the product inside is well-protected. The packaging utilises flexible material for easy storage and features a sealing mechanism to ensure prolonged freshness of the product.
Team Members
Kornilios Nikolaidis, Andromachi Kakava

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