Serasa Digital موبائل ایپ by Rodolpho Henrique

Serasa Digital موبائل ایپ by Rodolpho Henrique is a highly esteemed winner of the very prestigious 2025 A' Design Award آسنین انعام in موبائل ٹیکنالوجیز، ایپلیکیشنز ءِ سافٹ ویئر ڈیزائن Competition Category.

آسنموبائل· 2025

Serasa Digital موبائل ایپ

by Rodolpho Henrique

Client: Serasa

A' Design Award آسنین انعام Winner in موبائل Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Serasa Digital موبائل ایپ

سیراسا یک کریڈٹ رپورٹنگ ایجنسی ات کہ یک بلیون چہ زیات مردماں ئی کریڈٹ سکور ڈیٹا جمع و مرتب کنت۔ ای پروجیکٹ ئی ہدف موجودہ B2B پلیٹ فارم ئی نوکیں سرا تجدید کتگ بوت، صارفاں ئی ضروریاتاں ئا سرا قوی توجہ ئی گوں۔ پروڈکٹ ئی نقطہ نظر چہ، مقصد کسٹمر سپورٹ استفساراں ئی کم کتگ بوت ءُ در اے گوں کنورشن ریٹ ئی زیات کتگ۔ اصلی چیلنج ای بوت کہ B2B پلیٹ فارم ئا صارف محوری نگاہ ئی گوں نوکیں تصور کتگ بیت یکے آں صنعت ئا تہا کہ کریڈٹ خدماتاں ئا سرا اعتماد ہنوز وسیع پیمانہ ئا قائم نہ بوتگ۔

The Recognition

About the A' Design Award آسنین انعام

Serasa Digital موبائل ایپ A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Serasa Digital موبائل ایپ چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Serasa Digital موبائل ایپ ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
Dimensions & Packaging: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
Tags: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
Production Technology: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
Design Challenge: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
Research: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
Inspiration: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
Project Duration: The projects started in January 2023 and finished in December 2023
Operation Flow: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
Team Members: Rodolpho Henrique
Image Credits: Rodolpho Henrique