Recruitment Communication بھرتی کمپینء دیدارین شناخت چه ڈیزائنر 5 Senses Design

ڈیزائن Recruitment Communication بھرتی کمپینء دیدارین شناخت چه ڈیزائنر 5 Senses Design یک باز باایزّتین بُردکار ته 2025 A' Design Award نقرئی انعام ته بخش رقابتی ایڈورٹائزنگ، مارکیٹنگ ءِ کمیونیکیشن ڈیزائن اِنت.

نقرہایڈورٹائزنگ· 2025

Recruitment Communication بھرتی کمپینء دیدارین شناخت

چه 5 Senses Design

مشتری: Tencent

بُردکار A' Design Award نقرئی انعام ته بخش ایڈورٹائزنگ

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سایٹ بگند A' Design Award ءَ بگند پریس ریلیز اِنعام ءِ بیجّ

رنگ

ڈیزائن

Recruitment Communication بھرتی کمپینء دیدارین شناخت ءِ بارءَ

بھرتیء رابطہ یک دیدارین شناختے کہ یک ٹیکنالوجی کمپنیء انٹرن بھرتی کمپینء واستہ جوڑ کنگ بوتگ۔ مزنترین انچین وڑا یک مردمے مرکزی گِردیں گولاے کِرّا پیش دارگ بیت، و آپء لہرانی نشان ڈیجیٹل دورء تہا مردمانی رودۏکیں اثرء نشان انت۔ کانسیپٹء نقشہ فوٹوشاپ و اِلسٹریٹرء تہا تیار کنگ بوتگ، سئے-بُعدی عنصر و منظر سینما فور ڈیء تہا جوڑ کنگ بوتگ، و متحرکیں نسخہ آفٹر افیکٹسء تہا ایڈٹ کنگ بوتگ۔ لے آؤٹ سوشل میڈیا، ویب سائٹ و مزنیں چاپی پوسٹرانی واستہ ہمساز بیت۔ اے ڈیزائن بھرتیء بازآریں کارءَ جوانیں کار لوٹۏکانی واستہ روشنیں وڑا پیش دارگ بیت۔

پِجّاری

A' Design Award نقرئی انعام ءِ بارءَ

Recruitment Communication بھرتی کمپینء دیدارین شناخت A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Recruitment Communication بھرتی کمپینء دیدارین شناخت چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Recruitment Communication بھرتی کمپینء دیدارین شناخت یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔

ڈیزائن ءِ پُشت سر

پریس کِٹ

اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.

خاصین بزانتان: This project aims to create a futuristic and vibrant visual identity for Tencent's 2021 intern recruitment campaign. By utilizing 3D elements, dynamic layouts, and bold color combinations, it showcases Tencent's innovative spirit and tech-leading brand image, thereby attracting young job seekers' trust and affinity for Tencent. The integration of digital assets ensures consistency across platforms, enhancing engagement on social media and recruitment portals.
اندازه ؤ بسته‌بندی: This design is optimized for multi-platform compatibility, supporting different screen resolutions, including WeChat articles, social media, official websites, and large-format printed materials or posters of various sizes needed for offline promotions.
ٹیگان: Tencent, Recruitment, Visual Identity, Branding, Graphic Design, Motion Graphics, 3D Design，Visual Communication
تولید ٹکنالوجی: In the initial phase, Photoshop and Illustrator were used to create concept sketches and demo designs. During the development of the main visual, Photoshop and Illustrator were employed for texture design, while Cinema 4D was utilized to construct 3D elements and scenes. For the animated version of the main visual, Cinema 4D was used for motion creation, followed by After Effects for editing and visual effects enhancement, ensuring a seamless and dynamic presentation.
ڈیزائن چیلنج: Challenge 1: We needed a fresh approach for the main visual that reflects Tencent’s professional employer brand and resonates with a youthful narrative aligned with the slogan 'Join Tencent to impact the world.'

Challenge 2: The main visual had to extend across eight Tencent business groups and two departments within a tight timeline, requiring adaptability. We preserved the scene and composition, using color, graphic elements, and copy to ensure versatility, aligning with the different departments' brand colors and abstractly expressing their business content with enhanced 3D textured titles.

Challenge 3: We used a two-part animation for an engaging interactive experience, addressing challenges with GIF compression and SVG logic. The ripple effect captures attention while loading resources, and perspective shifts create surprise, immersing users quickly in dynamic content.
تحقیق: We collected recruitment visual designs from 10 renowned internet companies from 2018 to 2020 to analyze their design strategies, considering current employer brand trends. We found that while company strength and fit are primary considerations for job seekers, the attractiveness of recruitment content significantly influences their choices. Good recruitment materials can affect candidates' perceptions of a company's image, including brand strength and recruitment focus.

Our insights show that young job seekers, including surveyed university students and recent graduates, pay attention to the visual design of recruitment materials, preferring innovative dynamic and 3D visuals. After discussions with the client, we decided on a design style focusing on 3D visuals and interactive dynamic design, reaching out to over 100,000 users.
الهام: This design is inspired by Tencent's recruitment slogan, "Join Tencent. impact the world." The figure represents "you", while the central sphere symbolizes 'the world.' The ripples signify the expanding influence and broadened horizons of individuals in the digital age, illustrating how one’s impact can extend globally with Tencent’s support. This proposal combines futuristic aesthetics, gamification elements, and dynamic design to create a highly engaging and memorable brand experience.
پرۏژه مدّت: The project started in March 2021 and was completed in June 2021. It was implemented in China as part of Tencent's global hiring initiatives.
عملیاتی رۏش: This design attracts job seekers with engaging dynamic visuals and an intuitive layout, ensuring a smooth user experience through technical support. The thoughtful visual design makes the Tencent recruitment process and key points clear and easy to understand, guiding users to effortlessly comprehend and engage in the entire recruitment process.
ٹیمئے اعضا: Sheng Yang
Chenrui Wen
Chaoxuan Pan
Jianghao Ling
Jincheng Guo
Fuhua Yan
تصویرانی کریڈٹ: Image #1：5 Senses Design
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