Kolompeh کولمپه پیکنگ by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.

برنجپیکیجنگ· 2025

Kolompeh کولمپه پیکنگ

by Sajad Izadi

Client: Reza Sweets and Nuts

A' Design Award برنجی انعام Winner in پیکیجنگ Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Kolompeh کولمپه پیکنگ

کولمپه کرمانی سنتی مٹھائیانی واسطہ یک پیکنگ ڈیزائن اِنت کہ خرمانی ءَ پُر بوتگ اَنت و انگوری شیرگ ءَ شیرین کتگ اَنت۔ بکس ءِ کاردبورد ءِ جوڑ بوتگ کہ آب ءِ بنیاد ءِ مادی ءَ کوٹ بوتگ تاں پیکنگ ماحول ءِ واسطہ سلامت بمانت۔ سطحانی سرا یک عکسی کار انت کہ کرمان ءِ نیاکانی الہام ءَ نمود کنت، درازیں مچھی و پارسی نقش و نگاری کپڑگاں گوں۔ زرد و ذندہ چاپیں رنگ کوالٹی ءِ نشان انت و ہر رنگ یک ذائقہ ءِ اشارہ کنت۔ مٹھائی اندرا خوراک ءِ درجہ ءِ موم کاغذ ءِ سرا چیدہ بوتگ اَنت۔ ڈیزائن مقامی ہنر ءَ جدید بازار ءَ گوں یکجاہ کنت۔

The Recognition

About the A' Design Award برنجی انعام

Kolompeh کولمپه پیکنگ A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Kolompeh کولمپه پیکنگ چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Kolompeh کولمپه پیکنگ ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For years, traditional products In Iran have faced limited acceptance. People are turning to industrial food products, and old brands hold no significant place In the market. Kolompeh are health-oriented cookies; grape syrup has been used to sweeten them, and they contain date-filled center. After eating them, you feel energized and not weighed down. The Reza brand aims to Introduce these high-quality products to the market with fresh approach.
Dimensions & Packaging: Width:224mm Depth:55mm Height:224mm
Tags: Packaging design, Sweets , Design, Graphic Design, Illustration
Production Technology: In the production of this packaging, water-based materials have been used for coating the cardboard to ensure It Is environmentally friendly. In printing, efforts have been made to ensure the colors are sharp and vibrant so that they stand out better on store shelves. The color gold has been used to evoke a sense of value and premium quality In the product. The pastries are arranged Inside the box using food-grade wax paper.
Design Challenge: Creating a cohesive visual Identity that aligns with culture and art, while also Implementing and simplifying it appropriately for the younger, modern generation. One of the biggest challenges for the designer has been ensuring the audience correctly understand's the product during purchase. To maintain the Integrity of the design style, they couldn't use a realistic Image of the product In the Illustration.
Research: The design research team concluded that many similar products In the market have not Incorporated Iranian and Kermani art, creating a gap between culture, art, and the market, which makes the product appear weak and less appealing to the end consumer. After nearly two years of production, the product Is receiving Increasing acceptance every day.
Inspiration: In the past and throughout the history of Kerman, people engaged In dancing and celebration at gatherings. Considering that this product Is rooted In the history and culture of the city of Kerman, the characters are designed to resemble the ancestors of the people of Kerman, featuring men with long mustaches and clothing adorned with Persian patterns. The Illustration evokes memories of the celebrations and gatherings of the people of Kerman, which they hold dear.
Project Duration: The project started In August 2022 in Kerman and finished In May 2023 In tehran and was launched In the Kerman market.
Operation Flow: At first glance, It Is the colors and shapes that play their role. a product that has transcended market frameworks and leans more toward the art of Illustration. Kolompeh Is executed as line art on the background of the packaging. The audience sees It, but the main focus Is on the art of Illustration. The audience should become Immersed In the Illustration and only then pay attention to the contents of the package. The color of each product Is associated with Its flavor.
Team Members: Graphic Designer: Sajad Izadi
Image Credits: Graphic Designer: Sajad Izadi